The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Green Energy TV

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Launched in January 2007, Green Energy TV is a participatory initiative drawing on information and communication technologies (ICTs) to raise awareness and inspire action around environmental issues worldwide. By inviting citizens to upload videos of "green" energy projects that are happening in cities and countries all over the world, organisers hope to facilitate honest and fair reporting of environmental initiatives and strategies, enabling consumers to learn about the energy choices available and empowering them to make the educated switch to clean energy.
Communication Strategies

Green Energy TV is an online clearinghouse of videos highlighting successful green energy initiatives. In a sense, Green Energy TV is an example of "citizen journalism": anyone with an environmental story to share may upload videos at no cost by visiting the Green Energy TV website. Videos are also sought from companies, inventors, colleges and universities with existing or breakthrough green energy technology that is waiting to be discovered and marketed.

Videos are reviewed and then made accessible to anyone with internet access at no cost. Viewers can search and view the solutions that address their specific green energy need, in areas such as solar energy, wind power, hydropower, biomass, biofuels, energy conservation, wind/tidal energy, fuel cells, recycling, and hybrid vehicles. For example, one Green Energy TV video explores a United Nations Development Programme (UNDP)/Global Environment Facility initiative to bring sustainable solar energy to rural parts of Namibia. Click here to access all videos online.

Development Issues

Environment.

Key Points

According to Google Analytics in November of 2007, Green Energy TV has viewers from 115 countries and 6 continents.

Green Energy TV is developing revenue streams through advertising opportunities. According to founder Craig J. Zamary, "We will use some of the revenue to install solar/wind energy projects in third world countries. These energies can pump fresh/clean drinking water from deep below the earth's surface and provide many other benefits to impoverished people."

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Submitted by Anonymous (not verified) on Mon, 02/11/2008 - 17:32 Permalink

Cool! Thanks