Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Grandmother-inclusive Methodology

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This methodology was developed by The Grandmother Project, a United States-based non-profit, for working with grandmother networks in Africa and Asia in order to strengthen their role and knowledge in promoting optimal practices related to maternal and child health and well-being. According to a study from February 2006, in each setting where the methodology was used communities strongly supported the idea of grandmother inclusion, most grandmothers participated actively, acquired new knowledge and agreed to combine new ideas with traditional knowledge.

The five key steps in the methodology are:
  1. rapid assessment of grandmothers' role and influence in the household and community related to the issue of interest;
  2. public recognition of grandmothers' role in promoting health and development of families and communities;
  3. participatory communication/education activities that engage first, grandmother networks, and second, other community members, in discussion of both traditional and modern practices;
  4. strengthening the capacity of grandmother leaders and networks to promote improved practices with other grandmothers, in families and in the community-at-large; and
  5. ongoing monitoring and documentation for learning.

Click here to download a PDF of "Grandmothers Promote Maternal and Child Health" for more information about this methodology.