GoodLife Campaign

The campaign includes a theme song recorded by the GoodLife Allstars, a group of young Ghanaian musicians chosen from a large pool of both well-known and new artists who submitted tracks for the song. A music video was also made for the song, which features the artists singing to and about people making positive life choices. According to organisers, the song has had a strong, positive response, and has gained popularity on both television networks and radio stations. Organisers are currently working to make the song available as a ring tone. The song will also be featured as the theme music for the GoodLife Gameshow.

In addition to the music video, a number of television spots have also been developed featuring ordinary people talking about their Good Life, and making positive decisions about their health. A short documentary was also produced as a "teaser" prior to the actual launch of the campaign. The documentary features teams of "GoodLife Community Stormers" in various cities asking people on the street what their Good Life is.

The campaign also includes print materials, including posters, a quiz, and a bumper sticker.

Click here to visit the BCS Project's Youtube channel and to watch the television spots and "teaser" documentary.

Click here to view and download print materials including posters, fliers, and stickers, as well as the GoodLife song in Mp3 format.

Family Planning, Maternal Health

The Ghana BCS Project is a 4-year USAID-supported project managed by the Johns Hopkins Center for Communication Programs with CARE and PLAN International in partnership with the Ministry of Health and the Ghana Health Service (GHS). The overall purpose of the project is to assist the GHS at the national, regional, and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behaviour change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviours in the areas of:

• maternal neonatal and child health;
• family planning;
• malaria prevention and treatment;
• nutrition; and
• water, sanitation, and hygiene.

The BCS project is audience-focused and driven by the community and family level, where behaviour and norms are formed. The primary focus is on households with children and youth and the communities they live in, the providers they go to, and the district and national leaders that impact them. The project employs the Communication for Social Change model. This aims to blend community, interpersonal, and mass media approaches, building synergy around three strategic elements or engines.