Global Public Health Communication: Challenges, Perspectives and Strategies

This book aims to be a comprehensive and practical resource to learn about skills and techniques to communicate public health issues effectively. This includes: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximising information reach through interdisciplinary planning; etc.

The book focuses on a broad range of issues, such as reproductive health, child health, HIV/AIDS, cancer, infectious diseases, and emergency preparedness and bio-terrorism. Chapters contributed by a wide variety of authors are organised into Theoretical Perspectives, Methodological Perspectives, Evidence-based Perspectives, and Notes from the Field. “Thought Questions” presented at the beginning of each chapter aim to promote discussion and attention on the research.

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