Getting Started in Communication: A Practical Guide for Activists and Organizations

"Getting Started in Communication" aims to emphasise the importance of communications and public relations in:

• building a successful non-profit organisation;
• mobilising support for the organisation;
• helping an organisation achieve its aim and objectives through a communications strategy and a plan of action.

The primary purpose of the book is to provide practical information on the techniques that can help an organisation to get started. In addressing communcation issues, the authors make an underlying assumption that many organisations do not pay sufficient attention in developing basic skills in communication and public relations. Several examples are provided - projects in India are specifically highlighted.

Table of Contents

Part One: Introduction

• About This Book
• Why Communicate?
• Some Questions to Ask before You Start
• Defining Your Audience
• The Different Ways of Communicating

Part Two: Your Own Media

• Leaflets and Promotional Material
• Annual Reports
• Newsletters
• Publications
• Websites, Internet Mailing Lists and Newsgroups
• Videos
• Exhibitions

Part Three: Print and Broadcast Media

• Using the Media to Get Publicity
• Making Yourself Newsworthy
• Stunts and Campaigns
• Advertising in the Press and on Television

Part Four: Some Useful Techniques

• Using Case Studies
• Writing Clearly in Plain Language
• Editing a Manuscript
• Illustration and Design
• Speaking in Public
• Building Brand Awareness
• Your Organization's Name and Logo

Part Five: Feedback and Response

• Getting and Measuring the Response
• Keeping Records

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