Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Fund the Fund - Global

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Launched in March, 2003, the Fund the Fund campaign brings together major international and national NGOs and networks of people living with HIV/AIDS to lobby and advocate for increased investment from governments in the the Global Fund to Fight AIDS, Tuberculosis and Malaria (the Global Fund). The campaign uses web-based materials to encourage people from civil society organisations - including NGOS, community-based organisations, people living with the diseases, faith-based groups, and trade unions - to ask their governments to increase investment in the Global Fund.
Communication Strategies
The Fund the Fund site is the central strategy for mobilising advocacy efforts. Citizens are encouraged to share information and analysis with other members or organisations working on HIV/AIDS, TB, and malaria. An advocacy guide is provided PDF format. It includes, among other things, a sample briefing note that can be altered to suit the needs of individual countries, a national sign-on letter, and a list of resources. Participants are also encouraged to organise town meetings, community-, faith-based and/or NGO meetings, or affinity groups to review information and strategise action. Any information gathered - either through the advocacy guide itself or through community-based events in which the guide is shared with others - should, in the words of the organisers, be shared with their colleagues and other members of civil society. This may mean photocopying the guide as a handout at meetings or conferences. Other ideas proposed on the site include creating a task force of interested organisations (through, perhaps, national or regional coalitions may be the facilitating vehicle), meeting with or writing to government officials to let them know about the importance of the Global Fund and the needed financing, as well as to advocate for specific forms of action. Use of the media - in the form of editorials or letters requesting governmental support for the Global Fund - is also encouraged. These lobbying efforts will vary from country to country.

To cite one specific example of a communication strategy included on the site, visitors to the site are encouraged to sign and send (to their local government officials) a letter that includes the following plea: "We, the undersigned, representing concerned groups and individuals including people living with HIV, tuberculosis and malaria, from rich countries and poor countries, from the northern hemisphere and the southern hemisphere, call on you, the leaders of the richest countries in the world, to act urgently to ensure that desperately needed programs designed to win the war on AIDS, tuberculosis, and malaria get full funding from the G7. US$1.4bn is urgently needed to fund the Global Fund's third round of grant requests this year. According to equitable funding principles, at least US$793m should come from G7 countries by October 2003 and at least US$8.2bn to ensure successful rounds in 2004 and 2005. We also urge you to publicly support policies that promote access to lowest cost medicines, including quality generics, thereby ensuring that the greatest number of people gain access to medicines as a result of your contributions."
Development Issues
HIV/AIDS, Health.
Key Points
The Global Fund is facing a budget shortfall of US$1.6 billion to meet the anticipated need in the third round of grants in October 2003. Nations contribute emergency funding to the Global Fund to Fight AIDS, TB, and Malaria to fill the budget shortfall. According to organisers, each country's contribution should be based on that country's proportion of the world economy as measured by its gross domestic product (GDP).

In March 2003, representatives from civil society organisations met in Paris to discuss the uncertain future of the Global Fund. Representatives shared their concerns that wealthy countries are not contributing enough to the Global Fund.