The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Evidence: Perceptions of Influence: Understanding Attitudes to Polio Vaccination and Immunisation in Northern Nigeria

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Perceptions of Influence: Understanding Attitudes to Polio Vaccination and Immunisation in Northern Nigeria

Editor's note: For a summary of this paper on The CI site (and access to annexes, etc.), click here.

Name(s) of author(s)?:

Sebastian Taylor

Who published this paper, article, book (chapter) or other publication?:

The Communication Initiative

What are the best extracts that highlight the evidence for the impact of a communication for development, social change, behaviour change, public engagement, or informed citizen strategy on a development issue and priority?:

...[S]ettlements at higher risk of refusing OPV have systematically lower levels of community-level activity (households reporting participation in community meetings)." Approximately 31% of women in very-high-risk (VHR) settlements had attended a religious meeting; in contrast, approximately 55% of women in very-low-risk (VLR) settlements had done so. Women in VHR settlements who had attended those religious meetings had a 0.261 propensity to refuse oral polio vaccine (OPV); in contrast, those in VLR settlements who had attended those meetings had a 0.699 propensity to refuse. This corresponds to -15.66 t-stat. Approximately 18% of women in VHR settlements had attended a village development meeting; in contrast, approximately 39% of women in VLR settlements had done so. Women in VHR settlements who had attended those village development meetings had a 0.157 propensity to refuse OPV; in contrast, those in VLR settlements who had attended those meetings had a 0.581 propensity to refuse. This corresponds to -16.64 t-stat. Approximately 18% of women in VHR settlements had attended a health committee meeting; in contrast, approximately 35% of women in VLR settlements had done so. Women in VHR settlements who had attended those health committee meetings had a 0.142 propensity to refuse OPV; in contrast, those in VLR settlements who had attended those meetings had a 0.519 propensity to refuse. This corresponds to -14.94 t-stat. Approximately 12% of women in VHR settlements had attended a non-governmental organisation (NGO) meeting; in contrast, approximately 22% of women in VLR settlements had done so. Women in VHR settlements who had attended those NGO meetings had a 0.102 propensity to refuse OPV; in contrast, those in VLR settlements who had attended those meetings had a 0.332 propensity to refuse. This corresponds to -10.28 t-stat.

To which development issue does this evidence and impact data relate?:

Polio

To which strategic approach(es) does the evidence and impact data relate?:

Interpersonal communication; community participation

What research methodology (ies) was/were used to produce this evidence and impact data?:

Adapting a methodology from Qualitative Comparative Analysis (QCA) that involved using a mix of qualitative and quantitative approaches, this research randomly sampled 30 households per settlement in 60 settlements within wards and local government areas (LGAs) in Sokoto, Kano, and Bauchi states of northern Nigeria.

What is the URL to access this paper, article, book (chapter) or other publication?:

https://www.comminit.com/files/perceptionsofinfluence.pdf

Participating organisations in the Global Alliance for Social and Behaviour Change - Building Informed and Engaged Societies were asked to identify, in their opinion, the 5 most compelling research and evaluation studies that demonstrate the direct impact of this field of work on a major development issue. This was one of the nominees. For the full compiled list, please click here. For the compilation of the key impact data across all research evidence identified, please click here.