The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Environmental Broadcast Circle (EBC) - South East Asia

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The Environmental Broadcast Circle (EBC) is a network of broadcast media practitioners and educators committed to providing the public with information on the environment and sustainable development through their programmes and activities. EBC serves as a clearing house for channeling information between sectors and communities and the participating broadcast practitioners.
Communication Strategies
  1. Clearinghouse - A center that facilitates the flow of communications to and from sources of information e.g., communities, government offices, NGOs, and broadcast media practitioners. Broadcast materials are received, researched, stored, verified, repackaged and delivered to TV and radio stations.
  2. Networking - Linkaging with communities, NGOs, government entities and broadcast media practitioners. Regular networking activities like meetings, forums, conferences are also conducted.
  3. Training - The conduct of seminars, workshops for scriptwriters, producers, announcers, students and other workers in the broadcast industry on environment and sustainable development and various aspects of production.
  4. Environmental Broadcasting - The production and broadcasting of environmental programmes by members of TV, radio and theatre.
  5. Research, Documentation & Production - The gathering, processing, analyzing, and writing of data and information and producing the same through print and broadcast media like reports, manuals, pamphlets, books, newspapers, magazines, radio, TV, and video production, etc.
  6. Video Resource Center - The production, collection and distribution of video materials on environment and sustainable development in partnership with TVE (Television Trust for the Environment) International, TVE Japan & TVE Sri Lanka & other TVE partners.

Development Issues

Environment, rural development.
Key Points

The organization was formed in early 1995 by advocates from various NGO's working for the environment and sustainable development.
Partners



EBC has a long list of affiliates on their website.

Sources

EBC website