The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Entertainment Education for Behavior Change

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Location

Online course - Ongoing

Event summary

Entertainment Education for Behavior Change is a course offered by the department of Health, Behavior, and Society of the Johns Hopkins Bloomberg School of Public Health under the auspices of OpenCourseWare - therefore, it is not for credit towards any degree or certificate offered by the school. However, the syllabus, key content, and materials are available for open access. This course examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment to foster positive behavior change and life improvement in both developing countries and local environments. The course develops students' ability to understand the ingredients of successful entertainment (emotions, empathy, efficacy, and empowerment) and how these ingredients can be employed to enhance social and personal health and life skills. It examines methodology and develops skills needed to create a successful entertainment-education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.

For more details on the course’s structure and information on its schedule, please go to the link below.

Registration Information

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Contact
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266
CCP website
webmaster@jhuccp.org

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