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The Communication Initiative
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Entertainment Education for Behavior Change

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Location

Online course - Ongoing

Event summary

Entertainment Education for Behavior Change is a course offered by the department of Health, Behavior, and Society of the Johns Hopkins Bloomberg School of Public Health under the auspices of OpenCourseWare - therefore, it is not for credit towards any degree or certificate offered by the school. However, the syllabus, key content, and materials are available for open access. This course examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment to foster positive behavior change and life improvement in both developing countries and local environments. The course develops students' ability to understand the ingredients of successful entertainment (emotions, empathy, efficacy, and empowerment) and how these ingredients can be employed to enhance social and personal health and life skills. It examines methodology and develops skills needed to create a successful entertainment-education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.

For more details on the course’s structure and information on its schedule, please go to the link below.

Registration Information

Click here for registration information.

 

Contact
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266
CCP website
webmaster@jhuccp.org

Not specified