Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Empowering the Poor: Information and Communications Technology for Governance and Poverty Reduction

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Affiliation

Asia-Pacific Development Information Programme (APDIP)

Summary

This 179-page publication offers an analysis of a research project covering 18 of India's information technology for development projects in order to understand influences that would lead to new strategies for scaling up projects in 2007. With recognition that many projects have established technology centres to help the rural poor, researchers used surveys and interviews as well as elaboration of case studies to analyse whether projects were reaching goals of utilisation by communities to improve lives and livelihoods through better access to education, agricultural information, weather, health information, and markets.

Results indicate the following strategies:

  • Prioritise attention to training staff for consumer service: skills in organising the community to continually expand use of the technology, competence in face-to-face consumer interactions, and skills for dependable maintenance of technology.
  • Choose a sustainable business model. Public-private partnerships were the most sustainable model studied.
    Offer a wide range of services with the most basic technology possible.
  • Offer services that closely suit community needs.
  • Work towards equity and stakeholder capacity building at all levels, cultivate a social and political acceptance, and aim for social appropriation of technology and innovation by users.


A sampling of the scope and scale of the 18 projects used as case studies follows:


Anand Milk Collection Centres in Gujarat serve 578,000 cooperative farmers. Computerisation of weighing milk and measuring fat content of milk in 691 collection centres at time of delivery gives farmers immediate payment and transparency in a system that formerly left some of them feeling short changed and without recourse for query.

Bhoomi-Bangalore, Karnataka has a government land ownership record system that is computerised showing 20 million records of 6.7 million farmers who can access them from 177 kiosks in the region.

Vidyal Information Service Provider (VISP) in Tamil Nadu supports 2,000 women with six village technology projects that provide centres with services such as agricultural commodities prices, horoscopes, matrimonial services, data entry job possibilities, net-to-phone communication and basic computer education.

Following summary project descriptions, the study benchmarks projects based on responses to a survey of 2,156 users as well as stakeholder interviews. Projects were analysed and ranked by their relevance, service delivery, community participation and empowerment, equality in decision-making and benefits, sustainability, replicability and their prospects for being scaled-up.

The publication then gives an extensive background of the current state of information and communication technology development in India and its position among other Asia-Pacific nations. It reiterates the position of the rural poor against this picture of extensive tech sector development. It next discusses selection criteria of the 18 projects. Case studies are presented with a high degree of evaluative detail including lessons learned from each case.

Source

Press release from Christine Apikul on January 8 2007.

Information on this and related publications available at United Nations Development Programme (UNDP) APDIP website.