Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Educational Audiovisuals (AVE) - Bolivia

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Established in 1980, Educational Audiovisuals (AVE) is an NGO that works to support alternative and popular education for children and young people in Bolivia using audiovisual production, radio, posters, and video. By establishing and maintaining a physical space for children and teenagers to engage in creative work, AVE has worked to produce materials that are sensitive to social, cultural, political, and economic realities in Bolivia, and to respond to the needs of the population. AVE also offers workshops and training sessions to help increase the capacity of NGOs to produce and use educational and communications materials.
Communication Strategies
In its materials and training sessions, AVE uses fiction, humor, and didactic methods to focus on the specific problems, needs, aspirations, ways of thinking, and perspectives of those who participate in and benefit from these projects. Involving children and teenagers as actors is one way in which AVE makes community participation a priority. Specific topics featured in AVE's materials include health, agriculture, human relationships, sexual education, ecology, laws, national culture (weaving, masks, costumes, painting), and social problems (gender, abandoned children, alcoholism, drug abuse, migration, etc).

As part of this effort to involve and respond to Bolivian people, AVE has created a permanent place for art and communications in one of the lowest income sections of Cochabamba. Approximately 120 children and adolescents work in this area. This centre provides a home for painting, acting, puppetry, music and radio production, and the creation of posters and videos. Approximately 30 children and teenagers each day attend workshops or participate in activities coordinated by the instructors and permanent staff. For example, radio programmes and musical creations are recorded in the sound studio or homework is done with a teacher in the study room. In the covered patio, young artists share paint and participate in traditional games. In other rooms, there are theater rehearsals and music or video production sessions. Once a week, an activity (a mini-workshop, film, lecture, or art exhibit) is held in this space for working children.

AVE also offers workshops for leaders, instructors, members of women's organisations, school counselors, workers, peasants, district groups, students, and communications professionals. Instruction is fundamentally practical and participatory, and covers topics like:
  • Audiovisual production: audiovisual techniques and video
  • Radio production
  • Visual arts: drawing, painting, posters
  • Literary arts: poetry, creative writing
  • Communication: popular communication, debates, TV production and planning, investigative reporting, sound
  • Legal: Educational Reform
  • Prevention: drug abuse and alcoholism
  • Health-related and social issues, with a specific emphasis on youth, sexual education, parents and kids, women.
Development Issues
Children, Youth, Education, Child Protection.
Key Points
AVE has participated in or contributed to 2,300 educational slide shows and events, which have reached over 250,000 people in urban and rural areas. AVE has a stock of 61 audiovisuals, 37 video films, 18 radio programmes, and 800 photographs, as well as an archive of 7,500 slides, puppets, musical instruments, posters, poems, stories, recorded testimonies, and drawings. It has rented over 1,800 such materials to 50 educational NGOs. One hundred workshops have been conducted.
Partners

Funding sources include Inter-American Foundation (IAF), MEMISA, GTZ, Kellogg Foundation, United Nations Association of Singapore (UNAS), SOS Faim, Terre des Hommes Holland, and ASONGS.

Sources

Letter sent from Alfonso Gumucio-Dagron to The Communication Initiative on December 30, 2002.