Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Early Childhood Development/Better Parenting (ECD/BP) Project - Jordan

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Implemented in 1998, this five-year project was designed to provide parents and caregivers of very young children with the necessary knowledge, skills, and social services concerning child rearing, specifically in the areas of health, nutrition, and social-emotional development. Local facilitators were trained to deliver courses. The project focussed on urban and rural families disadvantaged by conditions of poverty, no or minimal employment, and low literacy.

The project focussed on the following four areas:
  1. Identifying and assessing gaps in knowledge and skills among different beneficiary groups including parents, social services providers, and decision makers;
  2. Supporting advocacy events and the development of relevant information material focussing on decision makers, parents, and caregivers within the context of the Convention on the Rights of the Child (CRC);
  3. Continuing the development of training material to be used by participating partners with community outreach facilities and non-governmental organisations to enable them to adopt and incorporate better parenting strategies and methods;
  4. Supporting the formation of core teams of trainers/supervisors from ministries and NGOs for the development of resource centres, including centres for children with disabilities.
Main Communication Strategies
The courses offered by trained local facilitators included:
  • Better parenting content
  • Socialisation: family, school, religion, peers, media
  • Communication skills within families
  • Relationship between family and school
  • Gender roles in the family
These facilitators used video, parent booklets, and facilitator guides. They were also trained in the building of more effective relations between and among parents, health centres, schools and teachers.
Development Issues
Early Childhood Development (ECD), Children, Rights, Nutrition, Gender, Economic Development, Health.
Key Points
A quarter of Jordanian children, or about 225,000, are between 0 to 6 years of age.

A national survey conducted by UNICEF Jordan on the knowledge, attitudes, and practices related to early childhood care among Jordanian parents showed that the majority of parents do not have the information and skills needed to create a stimulating home environment, especially in the areas related to social and emotional development. The Better Parenting Project was created to address these needs of parents.

This programme was built upon pilot phases initiated in 1996. The pilots demonstrated positive impact of parental education tools in increasing parental knowledge of child growth and development and improving patterns of parenting.
Partners

UNICEF Middle East & North Africa (MENA), Community Empowerment Project, Al-Nassr (East Amman) Local Area Committee, General Union of Voluntary Societies, Jordanian Women's Union, Jordanian Hashemite Fund for Human Development, Ministry of Health, Ministry of Social Development, Ministry of Youth, Noor Al-Hussein Foundation, United Nations Relief and Works Agency.

Sources

Letter from Prasanthi Gondi, UNICEF on January 28, 2003.

Comments

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Submitted by Anonymous (not verified) on Mon, 05/26/2008 - 01:44 Permalink

Thank you - hoping to get the materials to Zimbabwe for practical use in a community empowerment setting