Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Digital Pulse - Chap 3 - Sec 4 - Queensland Ultrasound Project

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Summary

The Digital Pulse: The Current and Future Applications of Information and Communication Technologies for Developmental Health Priorities


Chapter 3 - Programme Experiences: Sixty Case Studies Of ICT Usage In Developmental Health

Section 4 - Telemedecine and High-Tech Medical Tools



Queensland Ultrasound Project


Centre for Online Health




Development Issues: Telemedicine, Prenatal Health


Programme Summary

Many communities in Queensland are remote, with little, if any, timely access to specialized services. Ultrasound is an accepted method of diagnosis and assessment of foetal anomalies, but the quality of the service varies widely between tertiary and peripheral units. Telemedicine offers the opportunity for real-time specialist referral, with reductions in anxiety for delayed referral, disruption to family life, and travel costs.


The Centre for Online Health is a research, teaching, education and service provider within the University of Queensland's Faculty of Health Sciences. The Centre's mission is: “To pursue improvements in health care through the application of information technology.”


The Centre has four areas of activity:

  • A focus on research in the area of online health
  • Teaching about online health
  • Commercialisation of research outcomes, and
  • The delivery of services in online health.



Summary of ICT Initiatives

Current real-time telemedicine relies on digital (ISDN) lines and hence is costly and still limited to larger centres. If the Internet could be used as a method of downloading ultrasound images taken in the field quickly and effectively, this would bring tertiary consultation to even extremely remote centres, using just a portable ultrasound machine with digitised images, a laptop computer and modem. The minimum acceptable standard for digital compression of an ultrasound video clip had not been assessed before.


In 2001, a study by the Centre of Online Health was conducted to assess the ability of examiners to make accurate diagnoses based on compressed ultrasound clips of foetal anomalies, as well as their confidence in making such diagnoses. Prior to this project, the minimum acceptable standard for digital compression of an ultrasound video clip had not been assessed before. An application such as this is a boon to remote communities that have little, if any, timely access to specialized services. The aim of this project was to assess the ability of the examiners to make accurate diagnoses based on compressed ultrasound clips of foetal anomalies, as well as their confidence in making such diagnoses. This project was completed in 2001.


Observations

Evaluation methods involved nine different clips of foetal anomalies and two different normal controls that were compressed using commercially available software. The original uncompressed file sizes ranged from 55.6 to 622.7MB. Final file sizes ranged from 1.6 to 10MB (that is, compression ratios of 1:10 – 1:130). The duration of each original video clip ranged from 30 seconds to 3 minutes. The cardiac clips included colour and Power Doppler sequences, increasing the file size. Five of the normal control clips were repeated, to allow evaluation of intra observer error.


Four experienced tertiary ultrasound specialists blinded to the compression factor evaluated the images. The examiners were asked to make a diagnosis from a selection of 48 possible choices. They were then asked to rate their confidence in the diagnosis (based on the quality of transmission) and image clarity on a scale of 1-7, with a score of 1 being very uncertain, 4 being acceptable and 7 being very certain. Data was analyzed using Duncan's multiple range test for variables, with alpha=0.05.


All of the diagnoses were responded to with certainty from the four observers on raw mean scores. The cardiac anomalies tended to rate with lower certainty scores. All of the images were rated as acceptable (mean greater than 4.00) for image clarity and assessment of anatomy. Intra- and inter-rater error was not significant.


The conclusion was that video clips of foetal ultrasound can be digitised, compressed and displayed on the computer without clinically or statistically significant loss of diagnostic certainty or image clarity. More specifically, this study examined compressing clips to 5 or 10MB file sizes and displaying them at a frame rate of 15 frames per second and a screen size of 320 x 240 pixels. With these specifications, diagnosis of 9 foetal anomalies was successful and image clarity was maintained for certainty of diagnosis. Original file sizes up to 622.7MB (equivalent to clips from 30 seconds up to 3 minutes duration, depending on content) may be compressed with commercially available packages to file sizes as small as 1.6MB, or compression ratios from1:10 to 1:130. This has importance for applications such as telemedicine, and picture archiving for medico-legal and teaching purposes.


Partners: University of Queensland


Source: Centre for Online Health Resources and Project websites.


For More Information Contact:

St. Lucia Office

Centre for Online Health

Lvl 3, General Purpose South

The University of Queensland

St. Lucia QLD 4072

Australia

Voice: +61 (07) 3365 4671 or 3346 4754

Fax: +61 (07) 3346 4705

enquiries@coh.uq.edu.au