Digital Media for Health Outcomes (DMHO) Course

Drawing on a 2-year programme of designing and testing behaviour change vaccine communications on Facebook, the Digital Media for Health Outcomes (DMHO) course trains health communication professionals to leverage social and behavioural insights to design, implement, and evaluate health communications online. It is free, online, self-paced, and practical.

The course is designed as an evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media and to evaluate their performance and impact on health behaviour. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students are expected to be able to implement a digital communication strategy with actionable campaign objectives and to assess its impact through ad metrics, survey data, cost, and coverage indicators.

Led by Dr. Saad B. Omer, the 5-module course features co-instruction and case studies from the Ad Council, African Union | Africa CDC, Population Services International (PSI), United Nations Children's Fund (UNICEF), World Health Organization (WHO), and the Yale School of Public Health. Those who complete the course, which takes approximately 16 hours, will earn a Yale certificate. This course was financially supported by Meta Platforms, Inc.