Development Communication Sourcebook: Broadening the Boundaries of Communication

This 266-page book from the staff of the International Bank for Reconstruction and Development/ The World Bank is intended to be a source of knowledge and practical advice for all those involved in development communication, a compendium of reference material for courses and workshops in this field, and an advocacy piece to promote the discipline to managers and decision makers who have an interest in learning why and when to adopt development communication. The two factors guiding the rationale for writing this sourcebook, according to the introduction, are: "First, despite the growing recognition enjoyed by the discipline of development communication, its nature and full range of functions are still not fully known to many decision makers and development managers who tend to identify this field merely with the art of disseminating information effectively. Second, because of the recent shift in the development paradigm (that is, from one-way to two-way communication) and the related changes in the field of development communication, many communication practitioners are not entirely aware of the discipline’s rich theoretical body of knowledge and the wealth of its practical applications—which are growing in relevance for the development context."

The contents, which are presented in modules, are the following:

• Module 1. The Value-Added of Development Communication
• Module 2. Reflections on the Theory and Practice of Development Communication
• Module 3. Development Communication Methodological Framework and Applications
• Module 4. Development Communication Services and Operations at the World Bank
• Appendix. The Rome Consensus