The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
less than
1 minute
Print
a- a+
Published 22 years ago
Last updated 1 year ago
Read so far

Designing Communication Strategies: Guiding Principles

1 comment
A check list:
  1. Offer concrete solutions and use realistic technologies
  2. Move forward at the pace of the community
  3. Learn from mistakes
  4. Localise globalised communication
  5. Work with a gender perspective
  6. Let people speak with their own voice
  7. Generate new knowledge and promote local content
  8. Address info costs: who pays?
  9. Ensure equitable access
  10. Strengthen existing policies and systems
  11. Build capacity
  12. Build knowledge partnerships
Source
Excerpted from a posting by Ricardo Ramirez Phd, Chair of ISG (The International Support Group) to the "faocomm" discussion forum September 11, 2003.

Comments

User Image
Submitted by Anonymous (not verified) on Sat, 10/09/2004 - 03:59 Permalink

It is very useful web page for the development of NGOs and civil society organization.Being a student of mass communication,I got a lot of information and guidance from it,
Saif Afridi
saifafridi21@hotmail.com