Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Cool Parent Guide

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The School Health and Nutrition Programme of Save the Children Malawi has developed a "Cool Parents Guide" for parents and children. This guide helps parents to clarify their own values and expectations for their children and to communicate these to children at an early age. The guide suggests topics of conversation around delaying sex and ways that parents can support their children to do this. It proposes that establishing the lines of communication in younger adolescents will help them to continue dialogue as children grow.

The guide was developed in response to participatory research conducted with adolescents and the people who influence them around the topic of HIV/AIDS prevention. The programme found that the age of sexual debut is extremely young for a variety of reasons. Adolescents wished they had delayed sexual debut and believed they could still abstain if theycould receive parental support. The research also found that adolescents under 12 years said that they trust only their parents, particularly mothers. Parents shared that they are scared of what HIV/AIDS is doing to their children and would like to do something to prevent infection in the younger ones. They asked for training in what to do and in facts about HIV/AIDS.
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