Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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 https://redcap.link/CommunicationInitiative2026

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Community-Driven Development

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Affiliation
World Bank
Summary

Chapter Nine from the Poverty Reduction Strategy Papers (PRSP) Sourcebook seeks to introduce policymakers to the benefits and relevance of Community Driven Development (CDD) by providing useful guidelines for designing CDD programmes.

9.1 Introduction

"Community-driven development (CDD) gives control of decisions and resources to community groups.
CDD treats poor people as assets and partners in the development process, building on their institutions
and resources. Support to CDD usually includes strengthening and financing inclusive community
groups, facilitating community access to information, and promoting an enabling environment through
policy and institutional reform. Experience demonstrates that by directly relying on poor people to drive development activities, CDD has the potential to make poverty reduction efforts more responsive to
demands, more inclusive, more sustainable, and more cost-effective than traditional centrally led
programs. CDD fills a critical gap in poverty reduction efforts, achieving immediate and lasting results at
the grassroots level and complementing market economy and government-run programs. With these
powerful attributes, CDD can play an important role in strategies to reduce poverty.

This chapter examines why and how governments can support CDD, synthesizing lessons learned
from accumulated experience. The chapter is based on extensive consultations with lead practitioners—
both within and without the World Bank—as well as a literature review and an analysis of 12 large and
successful community-driven programs covering a variety of sectors and regions.

The chapter aims to introduce policymakers to the benefits and relevance of CDD by providing
useful guidelines for designing CDD programs. It commences by asking the question “What is CDD?”
then defines the concept of CDD, outlines its key components, and describes contexts in which CDD
approaches might be relevant. Section 9.3 focuses on the advantages of using CDD approaches for
sustained poverty reduction, touching briefly on the risks inherent in adopting CDD strategies (these
risks, and mitigation measures therefor, are dealt with in more detail in section 9.7: “Principles for
Sustainability and Effectiveness”).

Governments have a range of institutional options for supporting CDD. Although communities will
always drive the process, they may receive support from a variety of actors, including local or municipal
government, the private sector, civil society, and central government. Section 9.4 examines three broad
sets of arrangements for CDD: partnerships between community-based organizations (CBOs) and local or
municipal governments, partnerships between CBOs and private support organizations such as
nongovernmental organizations (NGOs) or the private sector; and direct partnerships between CBOs and
central government or a central fund. This section discusses key design principles specific to each of the
arrangements, as well as considerations for selecting the right arrangements in different country contexts.
Section 9.5 outlines the benefits of multisector and single-sector approaches to CDD to guide practitioners
in their selection between these alternatives.

Although there is growing evidence that CDD offers an effective means of improving the efficiency
of public financing, even in optimistic scenarios, the financing requirements to improve poor people’s
access to basic services far outstrip the availability of public funds. It is thus important to leverage local
and private financing sources in implementing CDD. The uses of community contributions, credit
financing of community contributions, and private commercial investment are discussed in section 9.6.

The chapter concludes, in section 9.7, with a discussion of key principles for the effectiveness and
sustainability of CDD, including design guidelines, tips, and tools for implementation."

To obtain a copy of the full PRSP Sourcebook (for a fee) by email, please contact prsp@worldbank.org