Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communication for Development in the Third World

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This text traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the current century. It examines the discourse on modernisation and development theory and practice in the developing world with the goals of examining the power dynamics of knowledge systems and the exercise of social power. According to the publisher, this revised edition is organised conceptually, where the first edition was organised historically, and is updated to include the literature on development and communications from the 1990s and to integrate it with the theory and practice of development communication.

Following a preface, contents include:
  • Introduction and overview:
    1. Introduction to communication, development, and empowerment in the developing world.
    2. Evolution of the theory and practice of development communication.
  • Development discourse, modernisation theory, and communication:
    1. The enterprise of modernisation and the dominant discourse of development.
    2. Communication approach in the modernisation of the developing world.
  • Critical perspectives on communication and development:
    1. Deconstructing the dominant paradigm of development.
    2. Critique of communication approaches in the developing world.
  • Liberation perspectives on development:
    1. Liberation theology and development.
    2. Communication and spirituality in development.
  • Communication and empowerment:
    1. Communication strategies for empowerment.
  • Appendices. Index.
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Number of Pages

422