Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Communication for Development: A Medium for Innovation in Natural Resource Management

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Summary

This 25-page paper published by International Development Research Centre (IDRC) and the Food and Agriculture Organization of the United Nations (FAO) presents, through stories and examples, the experience of people and projects worldwide where communication methods and approaches have been applied to address natural resource management (NRM) problems. It is an effort to help decision-makers, planners and practicioners understand why and how communication for development activities can support sustainable NRM and rural development efforts.

"In the past, western society emphasized the scientific side of resource management, but today the field is the meeting ground of several different disciplines. People are at the center of the debate as human activity is seen as central to the management of the ecosystem. With people at the center of natural resource management, communication becomes important. We are talking about the planned communication that must be factored in to facilitate program/project implementation."

Key Points

  • According to the authors, NRM is no longer just about individual sectors of forestry, agriculture, or fisheries or focused on specific natural resources, but includes the people that are part of the ecosystem.
  • NRM practitioners can no longer expect to control nature since nature has proven to respond in unpredictable manner to human intervention. Instead, they must recognise that they have no choice but to engage others in negotiation and to make ongoing adaptation a part of NRM.
  • Practitioners have to learn to engage many parties in deciding how to manage relationships with others, with policies and with use of natural resources.
  • There is a need for a new emphasis on participation, consultation, listening, and training.
  • There is a need for new policies, new disciplines, new linkages, and new staff expertise.
  • NRM practitioners need to learn to involve people in decision-making; to access people's views; to facilitate multi-stakeholder dialogue; to build capacity and understanding; and to listen to others and share ideas.
  • Ramírez and Quarry state unequivocally that communication skills and understanding their use are now essential to NRM.

Click here for the paper in PDF format.

Source

IDRC Publications listing - click here.