Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Co-Creating Health Solutions - Participatory Research and Human-Centered Design for Immunization Programs

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"Participatory research and design are powerful methodologies that place the perspectives and lived experiences of community members at the heart of both understanding and addressing complex issues."

This technical paper seeks to offer practical guidance on how to conduct participatory research and design within global health immunisation initiatives, drawing on the experiences of VillageReach, the Sabin Vaccine Institute, and partners. In particular, it focuses on the application of human-centred design (HCD) and community-based participatory research (CBPR) to generate actionable insights and to engage communities directly in co-designing solutions to improve vaccination access, acceptance, and demand.  

Looking at the difference between participatory research and participatory design, the paper explains that participatory research "engages those directly affected by an issue, ensuring their insights and knowledge shape the entire research process. This approach not only generates a deep understanding of the issue, but also fosters trust and collaboration between researchers and community members. Participatory design, in turn, focuses on co-creating solutions with the people most affected by the challenges. By involving community members in the design process, it acknowledges that they are the best suited to identify and develop solutions that are relevant and effective in their specific context. When combined, participatory research and design form a comprehensive framework to identify barriers and develop practical, community driven solutions." Participatory research and design are central to the work of both the Sabin Vaccine Institute and VillageReach, with both organisations leading, supporting, and facilitating participatory research to improve access to routine immunisation across low- and middle-income countries (LMICs).

The paper offers guidance, tips and further resources that are designed to support immunisation practitioners to: 
 

  • Understand the core principles of participatory research and design;
  • Use and adapt immunisation frameworks for data collection and analysis;
  • Build and support a research team;
  • Engage stakeholders and secure institutional support;
  • Explore options for participant recruitment and verification of vaccination status;
  • Select and implement participatory data collection methods;
  • Apply participatory data analysis processes;
  • Facilitate participatory design workshops with communities;
  • Involve communities in disseminating the findings of the research process; and
  • Identify key budget inputs and resource requirements for participatory approaches.

To illustrate the application and impact of these methods, the paper includes case studies that highlight successful initiatives in various settings. They include, for example:
 

  • Malawi and Mozambique: Community researchers were engaged in the "Let's Talk About Vaccines" study to identify barriers and solutions to address dropout from the routine under-2 immunisation schedule. This study was conducted through a 3-phased approach: participatory research to identify barriers to immunisation from the perspective of health workers and caregivers of children under 2 years old; participatory co-design with health workers and government officials to design solutions based on findings from Phase 1, followed by piloting those solutions for 1 year; and an evaluation of the effectiveness of these solutions and the community engagement approach (See Related Summaries below for more information on this project).
  • Guatemala: A trans-disciplinary team-building approach was used to address vaccine hesitancy among Indigenous Mayan communities. The trans-disciplinary team utilised a co-creation process and knowledge translation with local key stakeholders to solve societal challenges.
  • India: CBPR was used to improve vaccine delivery and acceptance in an area with extremely low vaccination coverage.

The appendix includes information on different participatory data collection methods, looking at the pros and cons, as well as the logistics involved in implementation.

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VillageReach website on December 3 2024. Image credit: Januário Bila