The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 19 years ago
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Change the Course of HIV Challenge

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The Kaiser Family Foundation and mtvU, MTV's 24-hour college network, have launched the “Change the Course of HIV Challenge” - a competition offering college students digital tools to reduce the spread of HIV/AIDS among young people in the United States. The challenge asks gamers, activists or any student with a great idea to propose a viral, web-based video game concept to help raise awareness about HIV/AIDS with a message that is empowering, engaging, destigmatising, and unique. The winning individual or team will receive US$5,000 and join mtvU to produce and disseminate their game concept with a US$75,000 development and marketing committment from mtvU and the Kaiser Family Foundation.


The Kaiser Family Foundation and mtvU are looking for innovative, interactive concepts for video games that will spread rapidly online. Proposed projects should:

  • raise awareness about HIV/AIDS among 15 - 24 year olds;
  • educate about key methods of prevention and risk reduction;
  • identify ways to stop its spread with a focus on personal action; and
  • address the silence, stigma and discrimination surrounding the disease.

The project must be original and not previously commercially released.

Click here to view rules and recommendations.

Application Info
Click here for the online application in PDF format
Previous Winners
Click here to see the winner of the prior competition, the Sudan Challenge: "Darfur is Dying."
Source

Kaiser Family Foundation website and mtvU Challenge website.