The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bring on the World

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Produced by Oxfam and hosted on the Cool Planet website, Bring on the World is a series of free online teaching activities deisgned for 9-11 year olds. It aims to help students learn about the countries involved in the World Cup, and includes a 'country trumps' card game, mapwork, debate, and photo activities. It uses football as a springboard to explore global issues including the sportswear industry, whether competition is 'a good thing', and the inequalities between participating countries. Students focus on three themes: competition, teamwork and thinking skills.

Bring on the World offers teachers the choice of either five mornings or five whole days of activities. The resource uses different teaching and learning methodologies that aim to engage students and emphasise foundation subjects, literacy and English, while developing thinking and debating skills, research abilities, and teamwork. Background information, lesson plans and handouts to download and print are provided.

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Emails from Is Allen and Jo Tomkinson to The Communication Initiative, May 23 2006 and July 13 2007, respectively; and the Bring on the World website, May 28 2006.