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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Beyond Scale: How to Make Your Digital Development Program Sustainable

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"[T]here is little advice available to NGOs that have already piloted solutions and are now at the four-to-five year mark in their programs, trying to figure out how to deliver sustained impact with less reliance on donor dollars. Beyond Scale aims to fill the information gap. "


This online guide from the Digital Impact Alliance (DIAL)  presents key challenges and potential solutions when" scaling and sustaining digital development programs beyond the problematic phase many digital development implementers face when the pilot is over and the funding may be running out. The Digital Impact Alliance partnered with BBC Media Action and Esoko, both implementers of long-term, large-scale digital development programs, to share their learning and experiences of what works – and as importantly – what does not. It also partnered with Vital Wave and Johns Hopkins University Global mHealth Initiative to source digital development emerging best practices from around the world."

The guide consists of seven modules, each on a different ‘make or break’ topic:

  • Strategy - For example, this module suggests that sca;ling up numbers of users may require strategic shifts, realignment of internal and external stakeholders with a new vision, and mapping changes including finan cial and business management, solution design, and human capacity. Key steps are: assessing the programme health; answering strategic questinos such as relicate or diversify, public or private sector, and adopt redifined vision, goals and indicators; identifying risks; and revising strategic plans. A sample in practice is the Esoko programme providing farmers digital informatoin in Ghana, moving to Kenya, but losing money such that the roganisation moved to financial services for which farmers were willing to pay.
  • Business Model
  • Legal, Policy and Regulatory
  • Solution Design
  • Roll Out
  • Human Capacity
  • Partner Relationships


Each module offers a series of key steps including examples from BBC Media Action, Esoko, and a  range of digital development implementers. The examples highlight challenges the organisations faced when replicating their digital development programmes in new geographies, diversifying their products and services, transitioning ownership to a government, throwing out their business model and starting from scratch, or restructuring their organisation to reach scale and financial sustainability.  "[T]ools and templates are included in each module and provide actionable how-to tips to help readers apply learning to their own work."

Publication Date
Number of Pages

243

Source

C4D Network website, August 30 2018.