The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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BBC Media Action Mission

2 comments

I was at the BBC Media Action offices in London on my way to Addis for the SBCC Summit. The image above is the mission that they have on the walls of their news offices. Your thoughts? Warren

Comments

Submitted by cmorry on Mon, 02/29/2016 - 12:08 Permalink

I think it is a good mission statement and clear.  I am not sure about what the coloured text is designed to do as I think the multiple colours detract a bit from the clarity of their points and leave one wondering if they are there to emphasise the key points and if they are does that mean for instance, that they feel helping people make sense of events is less important than dialogue and action?

Hi, I think this is an articulate mission statement - albeit slightly vague (specifics would obviously be precluded when space is at such a premium). I, too, wonder about the colour coding. It seems kind of random. One might think words connoting information/awareness/knowledge could be the same colour, no matter where they appear, and words evocative of dialogue/discussion could be a second colour and then empowerment/rights/action could be a third colour, or something like that. Also, as it stands, sometimes the infinitive is coloured and sometimes the gerund, etc., so there is some inconsistency there. But I am surely overthinking it. ~ Kier