Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Aotearoa Maori Internet Organisation - New Zealand

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The Aotearoa Maori Internet Organisation (AMIO) was established in the autumn of 2003 to explore the relationship between these Native New Zealand peoples and the internet. (Editor's note: AMIO later merged with the New Zealand Maori Internet Society; they are now known as both names together). Work includes defining what the internet means to Maori; how Maori are being and will be affected; and how Maori culture and identity will be impacted in the short and long terms. AMIO holds that current online modes of communication and dissemination of information are inadequate to encompass and promote future growth of Maori culture, values, and discourse. To that end, organisers are working to define a strong Maori presence on the internet; develop relationships with national and international IT bodies; and promote the interests of Maori internet service creators. The organisation is also taking an active role in issues relating to indigenous intellectual property rights and cybersquatting. AMIO envisions itself as an authoritative body representing the needs and concerns of the Maori people with regard to the potential for commodification of their knowledge on the internet.
Communication Strategies
The AMIO portal is a central tool in shaping the internet culture to better accommodate Maori culture and discourses. This portal reflects the belief that the increased participation of Maori on the internet need not be limited to being mere participants in the current structure and facilities available. Discussion forums focus on issues such as domain names and tech support. In addition, information or downloads of resources that are available include bilingual website guidelines, a Maori dictionary of computer-related terms, and an introduction to obtaining a website or email address. In addition to news and articles, members can view up-to-date statistics on .iwi.nz and .maori.nz, two Maori internet spaces. They can also access several free self-help books, including how Iwi [traditional Maori tribal hierarchy and social order made up of Hapü (kin groups) and Whanau (family groups)] can protect themselves in cyberspace.

More directly, in order to make the internet a more supportive place for Maori culture and identity, AMIO will work directly with Maori internet developers who can become authors and creators of web functions and web structures. This means moving on from just web design and email list management to web programming, application development, and communications enhancements to better suit Maori styles and values of communications. In addition, AMIO will support any non-Maori organisation that wishes to advance Maori in IT. AMIO also envisions advanced online community building systems that promote Maori culture and discourses.

AMIO will also participate in and seek relationships with many national and international IT bodies. Activities may include:
  • engaging in government submission processes on legislation
  • representing Maori on government consultation processes
  • participating in international discussions and forums that impact Maori
  • presenting national submissions and surveys that concern the .nz internet space
Associated action has, to date, included:
  • making a submission on behalf of Maori to protect .iwi.nz and .maori.nz
  • sending a representative to a community conference to speak about Maori intellectual property (IP) rights and at least one delegate to the World Summit on the Information Society (WSIS) Global Forum of Indigenous People and the Information Society (Geneva, December 2003)
  • sending a delegate to the Communities Online conference in Wellington, New Zealand to discuss lessons learned on the internet for Maori organisations and IP rights
  • approaching a cybersquatter who has reserved many Iwi and other sensitive Maori domain names (with the intent to sell them back to Maori organisations at high prices).
  • encouraging InternetNZ to implement international domain names (IDNs) to enable Maori to represent their language on the internet.
Development Issues
Technology, Cultural Development, Indigenous Knowledge, Intellectual Property Rights.
Key Points
Organisers cite the prediction of early anthropologists that the Maori would disappear by the turn of the 19th century. Yet, they say, this culture is still alive and well, and is struggling to survive and maintain its identity. They explain, "With the push by western block countries for a singular consumer culture, the internet currently presents a new and more devastating tool of neo-colonisation and assimilation into the larger dominant western paradigms and super-culture." AMIO recognises that Maori have a long history of resisting the commodification of their culture and knowledge, but worries that current IP laws cannot protect Maori culture from commercial exploitation. Currently, they say, the only definably Maori aspects of the internet are a small assortment of websites, a few pieces of application software, and the two second-level domain names.

AMIO was formed by several former executives of the mostly defunct NZ Maori Internet Society. AMIO representatives say that they formed the group in response to growing frustration among Maori online developers at the apparent disappearance of the sole Maori Internet representative.
Sources

Press release ("Maori have internet representative/support body", dated November 5 2003) forwarded by Michael Gurstein to the CommunityInformatics list server on November 8 2003 (click here to access the archives); AMIO website; and email from Karaitiana Taiuru to The Communication Initiative on January 8 2007.