Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Africa's Child - Africa

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Produced by SABC Education, Africa's Child is a television series that takes a journey around the African continent, portraying Africa's different cultures. The programme is created by young children and is aimed at young audiences between the ages of 8 and 13.
Communication Strategies
The series looks at the present and future of Africa through the eyes of children. A cast of 10 children, in total, describe in their own words what it is like to grow up in Africa at the beginning of the twenty-first century. "Although it does touch on the continent's harsher realities, this series introduces children to a positive view of life in Africa."

The programme is child-centred. "Africa's Child aims to encourage young viewers to feel they have made personal, emotional contact with other children of Africa". Each programme focuses on one child, whose dubbed-over 'voice' narrates the story, with no adult narrator presence. When there is interaction between a child and others sub-titles are used, but only on a minimal basis. The children use a hand-held camera to record their lives.

The children featured come from diverse backgrounds - rich and poor, urban and rural - and a range of religious, cultural and language communities. They live in sites of contrasting geographical interest, including the Sahara Desert, the rainforest, the Nile, and the Great Rift Valley. "Aspects of the continent's rich and diverse history are also touched upon, although the emphasis is very much on life in modern Africa, from the Islamic culture of Cairo and Zanzibar to the townships of South Africa and the cities and villages of the sub-Sahara."
Development Issues
Children.
Sources

Letter sent from Lesley Fahey to Soul Beat Africa on March 5 2004.