The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Advocacy for Immunization: How to Generate and Maintain Support for Vaccination Programs

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This is a step-by-step guide to advocacy for immunisation. It covers preparation (building a plan, gathering information, creating messages and materials), outreach (building a coalition, engaging policymakers, working with the media, involving the public) and monitoring and evaluating. It includes a brief section of further sources of information (manuals, guides and websites) as well as examples and case studies.

Table of Contents

Introduction
  • Why Immunization?
  • Introduction to Advocacy
Preparation
  • Step 1:Gathering Information
  • Step 2: Building a Plan
  • Step 3: Creating Messages and Materials
Outreach
  • Step 4: Building a Strong Coalition
    Case Study: Uganda AIDS Control Program
  • Step 5: Engaging Policy and Decision Makers
    Case Studies: Campaign to End Child Labor in Garbage Dumps, Brazil; Days of Tranquility, Democratic Republic of Congo
  • Step 6: Informing and Involving the Public
    Case Study: The Children’s Health Club of Mexico
  • Step 7: Working with Mass Media
    Case Study: National Immunization Days, Mozambique
Evaluation
  • Step 8: Monitoring and Evaluating Your Work
Resources
  • Step 9: Knowing Where to Go for Help

Publishers

Number of Pages
55
Source

The International Information Support Centre's Source Resource Library - Communicating for Advocacy Quick List.

PDFLink
http://www.vaccinealliance.org/site_repository/resources/gavi_advocacy_handbook…