Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Achieving the Gender Parity Millennium Development Goal

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"To make education a domestic and international priority, children, families and communities need to mobilise to demand their right to free, quality education. Sharing information, supporting dialogue and sparking debate over what free and quality education means will motivate people to hold governments and donors accountable for the injustice and inequality which exists in education systems."

Published in 2005, this 50-page Save the Children UK policy brief highlights experiences, strategies, and recommendations, such as that quoted above, in an effort to establish the links between education, gender and poverty. It offers guidance for communities, schools, governments, and the international community to help achieve the gender-related Millennium Development Goals (MDGs). These Goals include MDG #2 - Achieve Universal Primary Education - and MDG #3 - Promote Gender Equality & Empower Women.

The paper is organised as follows:
  • Section 2 looks at the underlying reasons why girls are not attending school: gender inequity and poverty. It identifies education as a key strategy for making progress on these two factors.
  • Section 3 reviews progress on the 2005 gender parity in primary education target.
  • Section 4 looks at why girls are kept out of school, focusing on three key issues: access, quality of education, and opportunity.
  • Section 5 considers what more must be done to get all girls into school. It identifies strategies for mainstreaming gender into national policies; ways to encourage families to send their daughters to school; and teaching and learning approaches to address the challenges faced by girls, particularly those from economically poor families. This section offers examples (in text boxes) of communication projects that have worked to make school curricula gender-focused, sensitise teachers, involve boys and girls in the poverty reduction strategy paper (PRSP) process, and so on. Evidence is drawn from Save the Children's field, country, and international experiences, among other sources. Some impact data is provided.
  • Section 6 identifies the funding gap in education, and discusses the constraints Southern countries face in increasing their spending (with a focus on the main obstacles preventing governments from increasing public spending on education).
  • Section 7 puts forward recommendations for the UK government, which "has a particularly important role to play in bringing about positive changes for girls' education. As chair of the G8, the European Union (EU) and the Fast-Track Initiative (FTI), it can ensure that new resources are channelled into girls' education..."
  • Section 8 draws conclusions.
Number of Pages
50