Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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ABCDEspanol - Latin America

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Created by Javier Gonzalez Quintero, an educator with 25 years of experience, ABCDEspanol is a didactic game to teach basic skills such as reading, writing and math to illiterate adults and school children.
Communication Strategies

This methodology is built on a game which incorporates the linguistic principles required to master reading and writing, including breaking down words into their components of syllables and letters. It goes beyond these mechanics to motivate interest in continued learning. Illiterate participants develop logic and reasoning skills and learn to value knowledge itself. By working in groups, they develop their emotional intelligence. ABCDEspanol relies on visual images. Participants learn instrumental literacy and the techniques needed to learn to read and write after an average of 120 hrs., in sessions of 2 hrs. a day. Discussion sessions among participants develop emotional literacy as well. Teachers are "animators" and serve to facilitate the games.
Development Issues

Education, children, youth, economic development
Key Points

International organisations have recognised the problems of education in Latin America and the links between poverty and low levels of literacy. UNESCO contends that infant mortality is greatest in areas where education attainment is the lowest. Improved education is a tool to fight poverty and other social problems in Latin America. This teaching model is based on active participation, rather than passive learning. No blackboard is needed, no lectures, teachers do not dictate courses from centrally produced textbooks. Participants make their own decisions and errors are encouraged as a way to further develop the learning process. "My City School" in Cartagena rewards those who have learned through ABCDEspanol. New readers/writers write their first letter to the local paper. They then receive a free 3-month subscription to this paper an an incentive to continue reading and learning.
Sources

Letter from Javier Gonzalez Quintero and ASHOKA magazine article.