Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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An Individual Focused, Facility-Based Provider Behavior Change (PBC) Intervention to Improve Contraceptive Services for Youth and Adolescents: Exploration and Evaluation of the Beyond Bias Solution

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco:

"Quality of a client-provider interaction is largely determined by the behavior of providers. Despite interventions focusing on provider training and supervision, efforts have been insufficient to effectively shift provider behaviors for contraceptive service delivery. Beyond Bias employed a multidisciplinary approach which involved human centered design, segmentation analysis, behavioral economics, and rigorous formative assessment in order to develop an integrated Provider Behavior Change (PBC) intervention designed to address provider bias. As a novel facility based PBC intervention, the results of the evaluation suggest that the Beyond Bias solution was effective at changing provider attitudes and beliefs to be less biased. In Tanzania and Pakistan, this led to improved patient centered care and better client experiences, but not in Burkina Faso. Despite improvements in care, there was limited evidence that this intervention impacted the types of contraceptive methods received among young women. Further research and evaluation need to be undertaken to ascertain how facility-level interventions can be enhanced through complementary strategies operating at the community and institutional levels to account for the larger structural and community level factors and prevalent social and cultural norms that impact provider behavior. Future work should explore whether coupling the Beyond Bias intervention with community outreach efforts can increase contraceptive use for young women who would not otherwise come into the clinic."

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Pathfinder