Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The SASA! Activist Kit for Preventing Violence against Women and HIV

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This toolkit offers a comprehensive, user-friendly programme tool for organisations interested in mobilising communities to prevent violence against women and HIV infection. The programme tool explains the SASA! methodology which is meant to inspire, enable, and structure effective community mobilisation to prevent violence against women and HIV/AIDS.

To address the root causes of violence against women, SASA! is an exploration of power — what it is, who has it, how it is used, how it is abused, and how power dynamics between women and men can change for the better. SASA! demonstrates how understanding power and its effects can help us prevent violence against women and HIV/AIDS. Throughout SASA! activists focus on the "power" between "men" and "women". By using simple, relevant language that is easily understood, rather than terminology like gender, rights-based or gender-based violence, activists and community members can meaningfully engage on the key issues.

SASA! is organised into four phases based on the Stages of Change Model. SASA! also serves as an acronym for the these four phases of community mobilisation that scale up the stages of change to enable a community to move through a series of activities and experiences naturally.

The Activist Kit is divided into the four phases to guide each phase in the process. It includes practical resources, activities and monitoring and assessment tools for local activism, media and advocacy, communication materials, and training.

The four phases are as follows:

Start - During the first phase, community members are encouraged to begin thinking about violence against women and HIV/AIDS as interconnected issues and foster power within themselves to address these issues.
Awareness - The second phase of SASA! aims to raise awareness about how our communities accept men’s use of power over women, fueling the dual pandemics of violence against women and HIV/AIDS.
Support - The third phase focuses on how community members can support women experiencing violence, men committed to change, and activists speaking out on these issues by joining their power with others.
Action - During the final phase, men and women take action using their power to prevent violence against women and HIV/AIDS.
The Activist Toolkit also includes a film and screening guide. The SASA! film is a 30-minute documentary that explores the connections between violence, HIV and power in women’s lives. A Screening Guide is included to help organisations use the film as an education and advocacy tool in their efforts to prevent violence against women and HIV. The film can also be viewed as a shortened six minute version.

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Email from Lori Michau to The Communication Initiative on June 23 2008; and Raising Voices website on May 2 2008, August 27 2013, and May 12 2022. Image credit: Raising Voices