Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Guidance for COVID-19 Prevention and Control in Schools

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"[C]hildren and young people are global citizens, powerful agents of change and the next generation of caregivers, scientists, and doctors. Any crisis presents the opportunity to help them learn, cultivate compassion and increase resilience while building a safer and more caring community."

Created in response to the declaration of the outbreak of coronavirus disease (COVID-19) as a Public Health Emergency of International Concern, this document seeks to provide clear and actionable guidance for safe operations through the prevention, early detection, and control of COVID-19 in schools and other educational facilities.

The premise of the resource is that measures taken by schools can prevent the entry and spread of COVID-19, while minimising disruption and protecting students and staff who may have been exposed to the virus from stigma and discrimination. ("COVID-19 does not differentiate among borders, ethnicities, disability status, age or gender. Education settings should continue to be welcoming, respectful, inclusive and supportive environments to all.") Going further, education can encourage students to become advocates for disease prevention and control at home, in school, and in their community by talking to others about how to prevent the spread of viruses.

Following a presentation about facts about COVID-19, the resource includes key messages and actions for these audiences, with a checklist for each:

  • School administrators, teachers, and staff - example: Utilise parent-teacher committees and other mechanisms to promote information sharing, making sure to address children's questions and concerns through child-friendly materials such as posters that can be placed on notice boards, in restrooms, and other central locations.
  • Parents/caregivers and community members - example: Help children cope with the stress by responding to children's reactions in a supportive way, listening to their concerns, taking time to comfort them and give them affection, reassuring them they are safe, and praising them frequently.
  • Students and children - provide age-specific health education:
    • Preschool - example: Sing a song while washing hands to practice the recommended 20-second duration.
    • Primary school - example: Have students analyse texts to identify high-risk behaviours and suggest modifying behaviours.
    • Lower secondary school - example: Have students make their own public service announcements (PSAs) through school announcements and posters.
    • Upper secondary school - example: Offer media literacy lessons that aim to empower students to be critical thinkers and makers, effective communicators, and active citizens.

Annexes include various types of guidance and resources - e.g., Mental Health and Psychosocial Support (MHPSS) key messages, and sample posters.

Publication Date
Languages

English, French, Spanish, Arabic

Number of Pages

12

Source

UNICEF website, March 18 2020 and March 20 2020; and emails from Isabela Cunha to The Communication Initiative on March 18 2020 and March 19 2020. Image credit: © UNICEF/UNI220408/Pacific