Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Early Learning Resource Unit (ELRU)

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South Africa's Early Learning Resource Unit (ELRU) strives to make information regarding early childhood development (ECD) widely available by providing training and research and development in the field of ECD and by publishing multilingual books and games for children, parents, and teachers that promote diversity and non-biased attitudes. ELRU seeks to raise awareness about ECD-related issues, to promote action and positive change, and to play a facilitative role in meeting challenges in the ECD field.
Communication Strategies

In all of its work, the building of parent and community support for ECD is a key strategy. In this sense, ELRU's focus is on developing a holistic approach that incorporates the entire context in which children grow, learn, and develop.

ELRU carries out its facilitative and information-sharing work in ECD by:

  • providing training programmes for those working in ECD
  • carrying out research and sharing their findings
  • publishing anti-bias material
  • providing website access to their events, publications, and programmes
  • arranging community-building events that raise awareness about children's rights
  • building on existing and developing knowledge and skills
  • promoting and providing access to knowledge and skills
  • affirming and harnessing the potential of diversity, and
  • supporting those involved with young children.


ELRU offers courses adapted to a range of contexts in South Africa. Some are geared toward skilled and experienced staff who support practitioners, such as teacher trainers. The ELRU team also offers training for people working directly with children, including trainers, parents and parent educators, curriculum developers, health workers and community development workers, community motivators, pre-school educators of different backgrounds, and child minders. In-service training is provided in pre-school centres, crèches, playgroups, and home-based facilities, but ELRU has also developed strategies for local and long-distance training. ELRU designs and runs accredited training programmes within the National Qualifications Framework (NQF) of South Africa for those working in the ECD field. ELRU offers diversity training designed to assist other organisations in setting up training programmes by providing information and consultation and by responding to specific requests for workshops and training.

ELRU's research and publishing activities incorporate:

  • guides for trainers and teachers
  • anti-bias and second language issues
  • basic health and nutrition programmes
  • surveys and policy options
  • materials for children, such as multilingual books and games sensitive to the context of southern Africa
Development Issues

Education, Children, Rights, Early Childhood Development.

Key Points

ELRU works with people in communities throughout southern Africa to promote the realisation of human potential. The organisation believes that early childhood is a critical period in education and that children should be given the best opportunities possible.

ELRU has been working in early childhood development since 1978. ELRU organisers claim: "We have pioneered many strategies for reaching marginalised children and those working with them, and have through changing times retained our position at the cutting edge of training and development in our sector. We have also retained our ability to design creative, cross-cutting initiatives for thickening the fragile and patchy fabric of provision to our country's young and vulnerable children. Our successful work in anti-bias, in training community-based family support workers and our sustainability training for children's projects bear witness to the latter."

According to the organisers, "ELRU has had an incalculable influence on pre-school education and care in South Africa. Virtually all para-professional training is either based upon ELRU materials and methods or is heavily influenced by them."

Partners

ELRU is involved with a range of business partners that include other NGOs, as well as government or funding and development partners. The Cape Education Trust is ELRU's governing body.

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