Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Beyond Masks: Societal Impacts of COVID-19 and Accelerated Solutions for Children and Adolescents

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Summary

"Examining the available evidence to understand the potential and actual societal effects on children and identifying viable evidence-based solutions are critical pathways to inform timely policy and programmatic responses."

From health to education, all children and adolescents, especially the most vulnerable and marginalised, have been affected by the COVID-19 pandemic. This report from the United Nations Children's Fund (UNICEF) Office of Research—Innocenti looks at these impacts, bringing to bear evidence from past health crises, such as HIV/AIDS and Ebola, and proposing solutions for mitigating impact at individual, household, community, and societal levels.

A review of the COVID-19 literature confirmed that COVID-19 has not only created new challenges for children and adolescents through its impact on household income, healthcare disruption and school closures, restricted mobility, and mental health but has also exacerbated existing disparities and inequalities. The framework below presents a depiction of the potential impact of the pandemic on children. A multi-level social ecology around the child gives rise to determinants that contribute to both preexisting vulnerabilities and resilience. Over time and as the pandemic unfolds, children are subject to multiple influences across their life-course, giving rise to positive and negative trajectories – depicted by the green and blue arrows.

To respond to this global situation, UNICEF proposes "accelerator solutions" that are low-cost, scalable, and address multiple vulnerabilities. The literature review found that among the strongest accelerators for mitigating the impact of COVID-19 are social protection (especially cash transfers and nutrition), parenting programmes, psychosocial or mental health support, and safe and quality education environments, including school feeding.

UNICEF stresses that interventions should be informed by what has worked in previous health crises to promote positive social resources and resilience, paying attention to the specific needs of the most vulnerable groups of children and adolescents. Creative solutions are needed to reach young people without phone or internet access. During the Ebola crisis, for example, Liberia and Sierra Leone tackled the digital divide by providing access to education via radio broadcasts. Research conducted by the United Kingdom Research Initiative's Global Challenge Research Fund (UKRI GCRF) Accelerate Hub has shown that telling stories, including online, is itself an effective outlet for children and young people when they are anxious, as in the rapidly changing and stressful situation of the pandemic.

Other suggestions include:

  • Solutions should be adapted for delivery in contexts of sustained poverty, weakened government capacity, social distancing/physical distancing, and movement restrictions.
  • Rapid innovation and evidence-building is needed to adapt evidence-based interventions to a COVID-19 context and should include digital adaptation and infrastructure strengthening.
  • It is critical to collect disaggregated data on children and young people and invest in research to better understand the impact of COVID-19 on their health and well-being.

The report complements UNICEF's Six-Point Plan to Respond, Recover and Reimagine a Post-Pandemic World for Every Child, which calls on governments and partners to:

  1. Ensure all children learn, including by closing the digital divide.
  2. Guarantee access to health and nutrition services and make vaccines affordable and available to every child.
  3. Support and protect the mental health of children and young people and bring an end to abuse, gender-based violence and neglect in childhood.
  4. Increase access to clean water, sanitation, and hygiene (WASH), and address environmental degradation and climate change.
  5. Reverse the rise in child poverty, and ensure an inclusive recovery for all.
  6. Redouble efforts to protect and support children and their families living through conflict, disaster, and displacement.

Editor's note: An hour-long panel discussion, timed with the launch of the Beyond Masks report, explored how its findings can shape national and subnational policy responses and individual, family, and community behaviours. The webinar recording may be accessed below.

Source

Email from UNICEF Office of Research - Innocenti to The Communication Initiative on November 16 2020; and UNICEF Office of Research - Innocenti website, November 20 2020. Image credit: © UNICEF/UNI333569/Dejongh

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