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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Communicating About Adverse Events: Immunisation

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Summary

STEPS

  • First know the facts - rates of adverse events in common vaccines
  • Second, have a surveillance system
  • Third know how to communicate risk to the media and the press

Why are health staff and politicians frightened of adverse events?

  • They generate loss of confidence in the immunization programme
  • Staff begin to doubt they are doing the right thing
  • Staff change the advice they give to parents

General principles for communication

  • All vaccines approved for use are safe
    • None is completely without risk - balance
    • Mild vaccine reactions are common - train for them
    • Adverse events are rare and the rates are well documented - train for them
    • Severe adverse events are extremely rare - promote it

E.g. DTP causes mild side effects very frequently:

Frequency of observed adverse events (almost all received acetaminophen, not controlled) - results of studies of 439 children given 1,296 doses of DPT/IPV vaccine at 2, 4, and 6 months of age:


Local reactions

  • Any redness: 36%
  • Redness > 2.5cm: 3%
  • Swelling > 1.5 cm: 14%
  • Swelling > 5 cm: .2%
  • Tenderness: 25%

Systemic

  • Fever >= 38.5°: 27%
  • Fever >= 39.0°: 3%
  • Fussiness: 54%
  • Increased crying: 34%
  • Increased drowsiness: 40%
  • Decreased eating: 25%
  • Diarrhoea: 9%

General principles


The precise rates of adverse events are difficult to establish because of lack of uniformity of study design and case definitions.


IF...


...a symptom occurs that is compatible with a vaccine reaction after vaccination, do not assume it MUST be due to the vaccine (e.g. cold, fever, convulsion etc.)


...so communicate

  • with questions and answers
  • ahead of mass campaign
  • on a regular basis
  • mention rates
  • estimate expected numbers for your population
  • explain "coincidental events"
  • What do they NOT cause
  • Other myths

Pertussis

  • Generalized reactions
    • Fever starts within 12 to 24 hours and lasts less than 24h (>=38°C 1 in 2;> 40.5°C 1 in 100 if no acetaminophen), fussiness, crying, drowsiness, reduced appetite (1 in 5) and vomiting
  • Localized side effects (singly or in combination in more than 50% of children, higher rate after the fourth and fifth dose)
    • Redness (1 in 3), swelling (2 in 5), pain (1 in 2) and tenderness at the site of injection
    • Lumps
    • Abscess
  • Allergic reactions (skin rashes, hives, swelling, anaphylactic shock)
  • Inconsolable crying or screaming for more than 3 hours (caused by pain) 1 in 100
  • Hypotonic-hyporesponsive episode (after first dose) 1 in 1,750
  • Febrile convulsions (rare after first 2 doses, increased risk if family history) 1 in 700 to 1 in 10,000
  • Not proven to cause encephalopathy, brain damage, autism, infantile spasms, epilepsy, mental retardation, learning disorders, hyperactivity
  • National Childhood Encephalopathy Study there may be a slight increased risk of acute encephalopathy. If risk extremely rare no more than one per million. No risk of chronic disfunction
  • No risk of SIDS

Diphtheria

  • Fever
  • Redness, swelling, pain and tenderness
    • Increases with number of doses and dose of toxoid
    • Up to 70% of children with booster dose at 4 to 6 years with local redness and/or swelling of 5 cm or more
    • Booster dose at 14-16 years 10% marked local reaction
    • 7 years and over should get reduced dose (Td)

Tetanus

  • Redness, swelling, pain and tenderness.
    • Likelihood of local reaction increases with the number of doses given (age).
    • Severity of reaction after booster is related to the concentration of tetanus antitoxin present at the time of injection. Less than 2% of booster doses most severe if more than one every ten years
  • Swollen lymph glands, fever, headache and muscle aches
  • Severe allergic reaction (1 in 100,000?) and rare anaphylaxis
  • Neurological reactions -peripheral neuropathies (Paralysis and change in sensation, 1 in 1,000,000?)

Polio Vaccine


Oral Polio Vaccine

  • Vaccine-associated paralytic polio
    • 1 in 1.3 million first doses
    • 1 in 6.9 million subsequent doses
    • contacts 1 per 20 million doses
  • No increased risk of GBS

Inactivated Polio Vaccine

  • Minor pain and redness

SV40?


Haemophilus influenzae type b

  • Fever of more than 38.3°C and localized redness and swelling reported
  • When separate, local redness and pain in 5-15% of infants (milder and less common than after DTP)
  • DTP/Hib combo same as DTP
  • A few severe allergic reactions

Measles

  • Fever > =39.4° 2% in 8 to 10 days after and lasts 24 to 48 hours
  • Febrile seizures (1 in 3,000 doses)
  • Rash and conjunctivitis 2%
  • Encephalitis 1 per million
  • Thrombocytopenia 1 per 30,000
  • Allergic reactions including anaphylaxis 1 per 100,000 to 1 per million
  • Less after second dose
  • Not SSPE, not autism, not Crohn's disease

Mumps

  • Parotitis and low grade fever
  • Febrile seizures
  • Aseptic meningitis (15 to 35 days after vaccination, no sequelae)
    • Jeryl Lynn (low or no risk) versus Urabe and Leningrad-3 (1 in 1,000-60,000)
  • Allergic reaction (including rash, pruritus and purpura) but uncommon, brief and mild

Rubella

  • Frequency and severity increase with age in susceptible individuals
  • Rash and lymphadenopathy occur occasionally
  • Transient pain in joints 7 to 21 days after vaccination (less than 1% of children versus 1 in 4 adult female). Mostly in postpubertal females. Arthritis in only 10% of these. Still debated.
  • Thrombocytopenia
  • Anaphylactic reaction rarely

Hepatitis B

  • Pain and tenderness in 15% (3%-29%) of vaccinations and fever > 37.7°c in 1%-6%
  • Fever, headache, muscle aches and pain, nausea, vomiting, loss of appetite, and fatigue occur at same rate as in placebo
  • Allergic reactions around 1 per 1,000, anaphylactic reaction 1 per 600,000 doses
  • Cases of rheumatoid arthritis and demyelinating diseases of central nervous system (multiple sclerosis) reported but no causative link demonstrated
  • No association with GBS

BCG

  • More common in young infants and frequently related to improper administration techniques
  • Persistent or spreading skin ulceration at vaccination site, inflammatory adenitis and keloid formation
  • Marked lymphadenitis or suppurative adenitis occur in 0.2 to 4.0 per 1,000 vaccinees
  • Disseminated BCG infection including severe osteomyelitis can be fatal (1 per million).
  • Almost exclusively in severely immuno-compromised

Pertussis Results of large US study


 Whole cellAcellular
Number doses1,0254,878
Fever6.6%1.5%
Crying20.5%6.1%
Redness9.5%3.5%
Swelling15.4%3.8%
Pain20.8%4.9%



Summary

  • Communicating about adverse events and vaccine safety does not alter vaccine safety
  • Communication alters the PERCEPTION of vaccine safety
  • Communication alters the PUBLIC REACTION to an event

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