Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Good Practice Guides for Emergency Education

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This site provides a collection of short guides containing advice and guidelines for providing both formal and informal education to populations in crisis and post-crisis areas. It has been created on the premise that traditional education does not prepare communities with the life skills they need to live in these situations. Sppecific guides are provided for:
  • Health;
  • Landmine Awareness; and
  • Peace Education.
The site offers general advice for providing emergency education programmes, including providing dedicated staff and schedules for teaching; adapting and vary materials for specific audiences; and ensuring accuracy of materials and information. For each of the three topical guides, the creators list strategies and methodologies for delivering programme content.

The health education guide explains the need for involving health professionals in developing education campaigns, and recommends a variety of communication strategies, including:
  • health talks in the community and at health clinics
  • posters
  • brochures
  • radio programmes
  • newspaper articles
  • school programmes
  • song or writing contests
  • peer education programmes
The landmine awareness section recommends programmes containing not only information on landmine identification, but how to live with landmines. It also recommends inclusion of victims of landmines within the programme. Suggested topics outlined include:
  • Be aware of threat
  • How to protect yourself
  • What to do if you come across a landmine / UXO
  • Behavioural change
  • Landmine ban advocacy
The peace education guide points out the necessity of evaluating a community's readiness to discuss sensitive issues of peace and reconciliation. It provides a series of tips, including working with the community, building baseline and subsequent measurement indicators, assessing appropriate timing, and incorporating anecdotal evidence into the programme.