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Social Marketing Quarterly
SummaryText
From the Academy for Educational Development (AED), this is an internationally circulated journal covering theoretical, research, and practical issues for social marketers, other public health, communication, marketing, and social science professionals. The Social Marketing Quarterly (SMQ) consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. Manuscripts are submitted to a double-blind peer-review process.
Sections include: Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead. SMQ also features interviews with key leaders in the field such as Alan Andreasen, William Novelli, Bill Smith, and Gerard Hastings.
SMQ is described as frequently publishing special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.
Sections include: Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead. SMQ also features interviews with key leaders in the field such as Alan Andreasen, William Novelli, Bill Smith, and Gerard Hastings.
SMQ is described as frequently publishing special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.
Publishers
Languages
English
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