Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Telecentre.org

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Set to launch in November 2005, telecentre.org is a public/private partnership programme housed at Canada's International Development Research Centre (IDRC). Along with Microsoft and other social investors, IDRC intends to support activities that benefit grassroots telecentres as well as to deliver services and resources that connect and nurture the telecentre movement globally. On-the-ground activities will be driven by local and regional telecentre leaders, with global events and online information-sharing services facilitated by telecentre.org staff. The communication initiative aims to:
  • increase the financial, technical and management capacity of local telecentres around the world
  • develop and share innovative social enterprise models, training methods, and community services
  • create networks that facilitate information sharing and learning on issues like business planning, fundraising, outreach, and community development.
Communication Strategies

"Telecentre.org is envisioned as a collaborative initiative involving social investors, networks, innovators and others with a stake in the telecentre community. This collaboration will be built on the common belief that locally-driven technology initiatives have the potential to empower individuals and strengthen communities." In this context, telecentre.org's primary strategy is to catalyse and strengthen telecentre networks around the world. The idea is to use communication to help the people who make telecentres "work" to collaborate in solving problems, sharing resources, and - in general - supporting each other. Telecentre.org will support networks through:

  1. Consulting support, business planning resources, online infrastructure and "how-to" resources that strengthen new and existing telecentre support networks. Example: A new, locally-driven network of 500 telecentres wants to offer training and support in a region that currently lacks these services. Telecentre.org supports the development of their business plan and provides an online platform for the delivery of support services.
  2. Development, testing, documentation, and sharing of new service concepts that can be implemented by local telecentres. Example: A small national network creates a formal training and certification programme for telecentre managers. Telecentre.org invests in a pilot and helps to package the results so other telecentre networks around the world can use and adapt this training programme.
  3. In-person knowledge sharing: Face-to-face workshops, peer-learning events, and staff exchanges that support the initiative's networking aims. Example: workshops are set to be held at the World Summit on the Information Society (WSIS), Tunis, in November 2005. The gatherings are designed to provide an opportunity for telecentre practitioners, policy makers, and researchers to learn, share and collaborate in advancing the effectiveness and social impact of telecentres around the world. (Click here for a summary of this forum in the Awards section of The CI site).
  4. Online knowledge sharing: Services and documentation development that provide people in telecentres with free curriculum and other resources, help on management issues, and connections with each other to collaboratively develop projects and share information. Example: A partner network develops a toolkit illustrating telecentre social enterprise models. The toolkit is based on the results of a participatory "think tank" that brings together social entrepreneurs working on community technology business concepts. Telecentre.org will support these activities by providing consulting, resource materials, and infrastructure to partner networks.

Advocacy and policy-related activity to build the telecentre movement are also components of this programme's strategy. Telecentre.org will undertake research, social marketing, and awareness raising designed to help policy makers, funders and others understand the development potential of telecentres. As consistent with the above-described networking strategies, information and communication technology (ICT) will be part of this advocacy approach: Part of the initiative's online strategy will involve promoting and celebrating the work of specific telecentres around the world. Another proposed tactic is convening a meeting of funders and policy makers to explore long-term options for sustaining telecentres around the world.

Development Issues

Technology.

Key Points

This initiative is motivated by the conviction that "there are still many disconnects that limit the potential of telecentres - disconnects between practitioners and policy makers, between networks in different regions and even between people who have different ideas about what a telecentre should look like. telecentre.org hopes to overcome these divides by creating the connective tissue that helps the people who run telecentres and telecentre networks to learn, share and collaborate with each other."

The programme is organised around the premise that there is a need not only to build and strengthen networks of telecentres, but also to get actively involved in promoting innovation and facilitating knowledge sharing within the telecentre movement as a whole. The vision is that all of the initiative's activities will together "create something bigger - a virtuous circle, where good ideas can quickly scale and evolve as they are shared across the telecentre.org community."

Partners

IDRC and the Microsoft Corporation Unlimited Potential Program.

Sources

Posting to the UnnayanNews listserv dated August 26 2005 (click here to access the archives); and IDRC website; and Telecentre.org website.