Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Centre for Common Ground (CCG)

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The Center for Common Ground (CCG) is a programme of Search for Common Ground, an international non-governmental organisation (NGO) dedicated to transforming the way the world deals with conflict. Established in 1996, CCG uses community peace building and media projects to support sustainable peace and national reconciliation during Angola's post-conflict period and beyond. The project works with Angolans to address the root causes that led to war. CCG aims to help transform Angolan society from a culture of violence to one characterised by coexistence, security, social justice, and popular participation.
Communication Strategies

CCG’s approach focuses on opening space for dialogue and action between parties in conflict to engage one another in cooperative problem-solving processes. To foster this goal, it develops communication processes that are designed to:

  • Integrate media and community-based activities
  • Provide an opportunity to turn conceptual knowledge into demonstrated skills
  • Build effective links between people, communities, and different sectors of society


Specifically, CCG staff facilitates cooperative community-based activities, and reaches out to provide new skills to groups such as emerging civil society leaders, women, journalists, and youth who show leadership potential. It works to bring these diverse groups together face to face, with the goal of helping them recognise commonalities and develop effective relationships.

The project also works with local civil society partners in 8 provinces with the aim of building their capacity to design and implement community peace building projects. CCG’s civil society capacity building programme has included activities ranging from conflict resolution training sessions to street theatre, radio debates, and peace festivals. To cite one example, the civil society group with which Search for Common Ground (SFCG)-Angola works in the Cassongue community of Kwanza Sul province used face-to-face interpersonal strategies - in the form of building conflict analysis skills - to develop concrete objectives for themselves, and were also able to identify substantial sources of local funding for their projects.

Partnership between civil society and the media is a key strategy for some of these programmes. For example, according to the organisers, a radio programme produced by a joint civil society and media working group in Huambo province successfully communicated the need to repair roads to the government. Community support for this programme was so high that the government was compelled to respond and repair the road in question. To prepare for the programme, participants attended a 3-day workshop on peace journalism and the causes of conflict in their community, paying particular attention to how the post-conflict environment might be contributing to or mitigating conflict.

Development Issues

Conflict.

Key Points

CCG’s 48 civil society capacity building activities in 2003 involved 992 participants and 205 local associations and institutions, 70% of which are now creating and executing their own peace building projects. 85% of participants reported that the techniques they learned from project have changed the way they deal with conflict.

Partners

Search for Common Ground (SFCG).

Sources

SFCG website; and email from Rebecca Besant to The Communication Initiative on July 27 2006.