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Published 23 years ago
Last updated 1 year ago
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You Are The Target

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Author

  • Georgina Lovell
The book is directed at youth and aims to counter the tobacco industry's mandate to recruit young people. It provides resource material for classroom curriculums aimed at students 12 years and older. Students complete 5 hours of classroom lesson plans and become Tobacco Awareness Peer Mentors, who visit elementary school pupils to talk about tobacco "trickery". The book covers many aspects of the tobacco industry's fraud and deception that has perpetrated the public worldwide over the last 50 years.

Table of Contents:
  • Foreword by Ray Baker, M.D., F.C.F.P., F.A.S.A.M.,Assistant Clinical Medical Professor, Faculty of Medicine, University of British Columbia
  • Genesis: A Chronology of the Marketing of Nicotine Addiction
  • Chapter I: Women & Children First -Tobacco Targets the Vulnerable
  • Chapter II: They Will Go Down in History - Tobacco Saints and Ain'ts
  • Chapter III: Tobacco Brand of Science - Junkscience in Its Purest Form
  • Chapter IV: Tobacco Brand of Silence - Why Tell the Truth When Lies Sound Better?
  • Chapter V: Secondhand Smoke, Firsthand Pollution - Tiny Smokestacks Poison a Room
  • Chapter VI: Tobacco & The P.R. War - Two Sides of the Same Tarnished Coin
  • Chapter VII: The Beginning of the End - Smoking Bans and Legal Victories
  • Chapter VIII: Millions for Billions - Millions Die for Billions in Tobacco Profits
  • Chapter IX: Cigarette Lighter Side - Mouth Fires and Comical Tobacco Liars
  • Chapter X: Tobacco, Plague of the New Millennium
  • Epilogue and Boycott Lists
A workbook and facilitators manual are also available for purchase; click here for further information.

Click here to preview a sample lesson plan.

Publishers

Number of Pages
199

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

In this issue of the Drum Beat I have forwarded 4 of the items to colleagues, (including two daughters who are in the development communications business)and friends. The latter are TV producers and adult educators. Nowhere can one find this valuable information in a readily accessible format, set up to forward instantly. Charles Morrow, Secretary, WETV Television Foundation, Ottawa, Canada