Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Values Grid Session: Community Debate on Biodiversity

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The Systemic Ecology and Sustainable Development Department at the University of Bucharest joined with the Spiru Haret University to host a biodiversity communication initiative involving residents of the "Insula Mica a Brailei" Protected Area in the eastern part of Romania. Participants ranged between 20 and 70 years of age, and included fishermen described as "debutant" (having fewer than 5 years of experience) versus "experienced" (having over 10 years of experience). The purpose of the event was to test the potential of a technique that has originally been developed for moral education, to be used in engaging the public in debates on biodiversity. This technique is designed to:

  • Collect information on which biodiversity-related issues are relevant for the community, and to find out participants' positions on these issues;
  • Help participants understand what steps they must take in order to develop a clearer and stronger set of values related to biodiversity; and
  • Develop participants' communication skills in group situations so that they might effectively tackle issues affecting the entire community.
Communication Strategies

This initiative drew on participatory communication involving 3 different stages of group and individual work:


  1. Participants were provided with both written and verbal instructions, including an overview on biodiversity and the purpose of the session. The moderator also provided a values grid form and personal factual data form, offering coaching on how to complete these forms. The moderator encouraged participants to interact, deciding which 3-6 issues are relevant for biodiversity in their community. The issues that participants agreed upon were written on a flipchart and then on each participant's values grid form.
  2. Participants worked individually, as instructed. Specifically, each participant was asked to privately write a few key words to summarise his own position on each issue, and then to answer 7 questions: Are you proud of (do you prize or cherish) your position? Have you publicly affirmed your position? Have you chosen your position from alternatives? Have you chosen your position after thoughtful consideration of the pros and cons, and the consequences? Have you chosen your position freely? Have you acted or done anything about your beliefs? Have you acted with repetition, pattern or consistency on the issue? Each participant then completed the personal factual data form.
  3. Participants then clustered into discussion groups (of 3-6 people each) and debated one topic selected from among those earlier identified by the whole group as relevant for biodiversity. Each group member discussed his position on the issue and the firmness of the position. At the end of the session the moderator collected the documents from the participants, encouraging them to informally interact over refreshments.


Organisers contend that this technique facilitates identification of issues of interest for participants (as opposed to presenting them with a pre-determined set of questions), which engaged participants in debates designed to foster changes in values and attitudes. In addition, they say that the event produced information that could be statistically analysed and used in comparative research. The fact that information was collected in written form was found to be a more cost-effective way of gathering data than recording debates, transferring the audio content into written format, and then executing content analysis of the transcripts.

Development Issues

Biodiversity.

Partners

University of Bucharest, Spiru Haret University.