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Published 21 years ago
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Understanding and Using Fear Appeals for Tobacco Control

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Author

  • Jodi Thesenvitz, The Health Communication Unit
This information pack discusses the return of fear appeals to health communication, specifically for tobacco control. It focuses on one current theory, The Extended Parallel Process Model, which integrates and expands on previous perspectives to explain why some fear appeals work, and why others fail.

It includes:
  • a description of some of the most recent fear-based tobacco control efforts;
  • an overview, with examples, of The Extended Parallel Process Model; and
  • a list of additional resources.
Click here to download this information pack in PDF format.

Publishers

Number of Pages
16