Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Treatment Literacy Project

0 comments
Since May 2009, Community Media Trust (CMT) has partnered with the Adventist Relief Agency (ADRA) Lesotho to increase the capacity of ADRA's outreach programme in promoting and supporting community preparedness for antiretroviral treatment efforts within Lesotho. The treatment literacy programme is meant to generate a pool of Treatment Literacy Prevention Practitioners (TLPPs) equipped with treatment-literacy-related skills and knowledge for cascading treatment literacy at the community level. It also works to serve as an interactive platform for experience sharing on community preparedness and treatment literacy in the country.
Communication Strategies

The outreach programme makes use of the Community Media Trust/Siyayinqoba Beat it! HIV Prevention and Treatment Literacy series. This manual and DVD series is designed to give TLPPs information on HIV treatment, prevention, and care. According to CMT, the audiovisual kits that come with the training materials are especially popular. In particular, where literacy levels are low, TLPPs have noted that participants ask more questions when the audiovisual kits are used. The TLPPs have indicated that one of their biggest challenges lies in accessing the very remote areas, where the local mountain people travel only on foot or by horse because of the rugged terrain.

Development Issues

HIV/AIDS

Key Points

The Lesotho government launched its national programme to provide free antiretroviral therapy in 2004, and, by December 2005, around 8,400 people were receiving treatment. Lesotho's attempts to provide national antiretroviral treatment were held back by shortages in healthcare staff. This shortage meant that Lesotho's target to treat 27,000 people by 2005 could not be attained. By December 2007, only 22,000 Basotho were able to access treatment.

However, in recent years, Lesotho has made significant progress in treatment scale-up. By the end of 2008, the number of people receiving antiretroviral drugs was double that of 2007. A total of 104 sites were providing antiretroviral therapy which included sites in remote parts of the country.

The CMT/ADRA outreach programme began in December 2009 in Lesotho and, according to the organisers, by January 2010, there were many requests for treatment literacy sessions. Currently, the sessions are conducted for male and female prisoners, female support groups, schools, mobile clinic sites, youth groups, and for local chiefs. ADRA has since received more requests from other schools, the police service, the correctional service department, and even a musical choir.

Partners

Community Media Trust (CMT), Adventist Relief Agency (ADRA).

Sources

Community Media Trust website on March 8 2010 and December 16 2010.

Teaser Image
http://www.comminit.com/files/Ntate.jpg