Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Training for Reduction of Neonatal Mortality - India

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A community-based response to the management of neonatal sepsis was undertaken in the State of Maharashtra by an Indian NGO called Search from 1995 - 1998.
Communication Strategies

A 3-year randomized programme with 39 intervention villages and 47 control villages. Year 1 - home visit by health worker, Year 2 - management of sick neonates added, Year 3 - individual and group health education added. TBAs were considered the portals of entry to neonates. The programme functioned through a team that included the mother, grandmother, health educator, the TBAs, the village health workers and the supervisory team. Village health workers (20-40 years old with 5-10 of schooling) were trained in identifying criteria for babies at risk of death, prematurity, low birth weight (below 2000g) and sepsis. They were retrained every month to ensure that they retained their skills. Village health workers reports were verified by supervising physician and there was 90% agreement on data collection by physician and village health worker.
Development Issues

Health and nutrition, children, women.
Key Points

This area has 95% home deliveries taking place in unhygienic conditions. Breastfeeding was generally not done in 1st three days, and prematurity and asphyxia were not recognized. 85% of babies had some form of morbidity. In 1995, at the start of the project, there were 40 deaths in 763 newborns: 52% deaths due to sepsis and 20% due to asphyxia. RESULTS: Before training 163 cases of neonatal sepsis and case fatality of 16.6%. After training VHW treated 71 cases and case fatality of 2.8%. Missed/refused treatment 33 cases with case fatality 21%. Hospital treated 7 cases with case fatality of 14%. 76% reduction in sepsis. 59.5% reduction in neonatal mortality due to sepsis. Cost per newborn $5. Per capita 12 cents. Neonatal mortality down by 62%, IMR down by 46% and cost per life saved $97.
Sources

Letter from Unicef to The Communication Initiative.