Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Training Manual for Face-to-Face Migrant Worker Engagement: Socially Distanced, Humanly Connected

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September 2020 to February 2021

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"Community engagement is an approach ensuring that communities, especially those at risk and who are vulnerable, are active stakeholders based on transparent and open information flows, in the deliberations, consultations, decision-making, design, implementation and measurement of initiatives and systems that affect them."

This training guide aims to support field mobilisers, public health personnel, government authorities, and organisations who need to implement on-the-ground, face-to-face risk communication and community engagement (RCCE) in the event of a COVID-19 outbreak, especially in the context of large, closed communities. It comprises training guidelines and offers practical suggestions and activities for volunteers and mobilisers seeking to engage and empower migrant workers.

The guide captures the learnings and work of My Brother SG, an RCCE network born out of the COVID-19 pandemic (see Related Summaries below). In March 2020, the first cases in Singapore's foreign workers were identified. Within a short time, more than 53,000 diagnoses were made in a population of over 300,000 migrant workers. My Brother SG explains that, in any outbreak, RCCE is one of the key pillars of an outbreak response. However, RCCE is often overlooked. My Brother SG created this guide, alongside other resources, including health booklets, posters, and comics found on the My Brother SG website, to meet the needs of the migrant worker community in Singapore.

The guide includes instructions for activities to help volunteers engage migrant workers in migrant worker facilities meaningfully and safely. The overall training objectives include: (i) equipping mobilisers with the skills and confidence needed to engage migrant workers in large, closed communities so as to earn their trust and support RCCE efforts, ultimately decreasing transmission rates of COVID-19; and (ii) improving the feedback loop and two-way dialogue between migrant workers and health authorities. The desired outcomes include: (i) an increase in trust and rapport between migrant workers and health authorities; (ii) an increase in the agility, adaptability, and flexibility in the outbreak response to respond to evolving ground needs; and (iii) a decrease in the negative impacts of COVID-19.

The activities in this guide are formulated based on core principles anchored in the Minimum Quality Standards and Indicators for Community Engagement by the United Nations Children's Fund (UNICEF). These standards ensure the creation of an enabling environment for communities to be listened to, and in turn to engage in the processes and with the issues that affect them. To that end, while volunteers should feel free to allow their distinctive facilitation styles to emerge, adopting basic principles grounded in community participation, such as practising listening and encouraging two-way dialogues instead of adopting a top-down didactic approach, is crucial. The focus of the approach is on "creating safe spaces of vulnerability and authenticity, providing platforms through which emotional connection, powerful conversations and genuine leadership can be launched from, in spite of potential cultural and language gaps between mobilizers and community participants."

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29

Source

My Brother SG website, October 14 2021. Image credit: My Brother SG