Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Story-Telling Project for Early-childhood Parenting Support (STEPS) Project

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Launched in early 2004, the Story-Telling Project for Early-childhood Parenting Support (STEPS) is a 30-month initiative to meet the developmental needs of at-risk children (birth to age 8) in selected Caribbean territories through community-based projects drawing on storytelling. The lead agency - the Arts-in-Action Unit of the Centre for Creative and Festival Arts (University of the West Indies) - is liaising with, collaborating with, lending creative and technical support to, and coordinating the activities of local agencies in Belize, Cayman Islands, Guyana, Suriname and Trinidad and Tobago. Specific project objectives include:
  • To create a cadre of trainers in the field of story telling for parenting and early childhood development (ECD); the programme will train 2 per country, who will in turn further train 8 persons in their home base, resulting in a total of 50 in the region;
  • To increase the use of, awareness and appreciation for storytelling in parenting, education and ECD;
  • To collect and adapt culturally appropriate materials/stories for ECD (maximum of 15 stories per country), disseminating these materials to early childhood caregivers and parents, etc.; and
  • To establish a regional network of storytellers.
Communication Strategies
STEPS uses storytelling as an approach for addressing the social, physical, intellectual, cultural, emotional, and spiritual needs of Caribbean children. STEPS defines storytelling as "a living document". It is an act of sharing which incorporates the expressive arts to communicate, entertain, educate and enlighten.

Partnership is envisioned as a crucial component of programme development and sustainability. As lead agency, Arts-in-Action will coordinate and support local projects by facilitating local proposal development, building local capacity, and conducting training workshops, as well as organising materials for dissemination and exchange. The affiliation that the agencies in Belize, Cayman Islands, Guyana and Suriname share with their respective government ministries and early childhood caregivers, coupled with Arts-in-Action's work in schools and communities in the field of educative theatre (including story-theatre), is thought to create an effective mix of administrative and creative scope and stakeholder reach. These connections will, it is hoped, be fruitful in creating additional linkages between participating local agencies and stakeholders, from which continuities and extensions for the project can be spawned.

Interpersonal, face-to-face communication is the key means of building the capacity for the use of storytelling as a development tool. Specifically, the project is being implemented in 3 phases:
  1. The completion of local proposals (proposal training workshops) - representatives of the lead organisations engaged in proposal building workshops, and a working group was formed for the purpose of creating the Training Manual for the Story-telling kit (this group met in Trinidad, and continues to have teleconferences on a weekly basis and to communicate via email). Finally, two synergetic workshops were completed: The first was a collaboration with The Regional Radio Project (RRP), and was held in Toco, Trinidad, and the second was carried out with the Roving Caregivers Project (RCP) in Dominica.
  2. Training (local/regional story building/telling workshops)
  3. Implementation and evaluation of local projects - Each territory has been given the mandate to create individual projects that will facilitate the needs of children, parents, caregivers, and ECD practitioners. The projects are designed specifically and uniquely for that particular territory, utilising storytelling as the primary medium.
Development Issues
Early Childhood Development.
Key Points
Created in 1994, Arts-in-Action ventures out into communities, schools and places of employment, with the primary mandate of educating people through indigenous forms of street theatre, using folk forms such as storytelling and carnival and Caribbean music. Through this work, the importance of storytelling, in particular, came to the forefront is the seed of the Caribbean identity and ideology. "Storytelling has, for time immemorial been a vital part of our historical development and has always had a place in the education of the Caribbean people."
Partners

Funded by the Bernard van Leer Foundation.

Sources

Emails from Colleen Wint-Smith to The Communication Initiative, January 21 2006 and January 23 2006; Caribbean Support Initiative website; and email from Samantha Pierre to The Communication Initiative, March 4 2007.