Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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SKILLZ COVID-19 RESPONSE Curriculum

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Subtitle
Version 2.0
SummaryText

Grassroot Soccer (GRS) is an adolescent health organisation that leverages the power of soccer to educate, inspire, and mobilise at-risk youth in developing countries. Anticipating that the pandemic will exacerbate acute health challenges that are the leading causes of mortality and morbidity for adolescents, in March 2020, GRS and its team of curriculum advisors rapidly designed a sport-based tool for coaches, educators, and parents to use in facilitating fun, simple, and effective sessions with young people (ages 10-19).

The curriculum aims to increase comprehensive knowledge on COVID-19, promote healthy behaviours such as proper handwashing, provide skills for mental well-being during stressful times, and dispel common myths about the disease. It takes the form of a series of 3 "practices" that can be completed in 30 minutes or fewer. The following principles guide this curriculum:

  • Open-source: The curriculum is openly available to organisations, schools, teams, businesses, and governments seeking to provide information on COVID-19 and promote healthy behaviours to stop the spread of the virus.
  • Evidence-based: This curriculum applies the GRS curriculum methodology, which has been refined through 17 years of research.
  • Modular: Activities can be integrated as an additional layer to supplement existing youth programming or as a standalone resource.
  • Adaptable: Each activity can be adapted based on age/comfort/experience of participants.
  • Flexible: The curriculum can be used for in-person delivery if possible or for remote interaction with young people (see also the remote guide, available at the URL below).
  • Common rituals and structure: Each session follows a similar format, including a consistent introduction, activity, and closing ritual where participants explore ways to integrate healthy behaviours into their lives.
  • Supportive: GRS has a range of evidence-based programmatic resources and technical assistance services available to organisations working with adolescents worldwide. Please send an email to partnerships@grassrootsoccer.org to learn more.

The updated version (2.0) includes information on masks, updates on physical distancing guidelines, links to activity videos, activities to support decision-making and explain how to address misinformation, links to an evaluation survey, and several other revisions.

Publication Date
Languages

As of this writing, Version 2.0 is available in English; as more translations become available, GRS will add them to the GRS COVID-19 Resources Hub. There, one can also download Version 1.0 (April 2020) in Amharic, Chichewa, French, kiSwahili, Portuguese, and Spanish.

Number of Pages

50 (Version 2.0)

Source

Email from Grassroot Soccer to The Communication Initiative on July 15 2020.