Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Seeking Breakthroughs in SBC at the Intersection of Family Planning and Intimate Partner Violence - Expert Consultation Materials

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"As researchers and practitioners continue to learn more about the linkages between FP [family planning] and IPV [intimate partner violence] and how to leverage SBC [social and behaviour change] theories and approaches to address them, they must work together to strengthen the case for integration in order to improve health outcomes."

Intimate partner violence (IPV) can impact diverse family planning (FP) outcomes, including contraceptive preference, contraceptive uptake and continuation, reproductive autonomy, and unintended pregnancy. In February 2021, Breakthrough ACTION hosted an expert consultation to strengthen understanding of the linkages between FP and IPV, with consideration of influencing factors across the socio-ecological model and the life course. A variety of materials emerged from the consultation, including a technical brief, video recordings (a sample is below), and PowerPoint slides.

The consultation brought together over 40 subject matter experts in FP, gender-based violence (GBV), and social and behaviour change (SBC) representing more than 25 organisations around the world. During the consultation, participants:

  • Reviewed context and available research: For example, studies show that the relationship between modern contraceptive use (i.e., overt and covert use) and experiences of violence is influenced by many factors, such as women's decision-making, women's and men's attitudes justifying wife-beating, and community attitudes justifying violence. Researchers point to the need for improved understanding and measurement of norms influencing FP and IPV outcomes across diverse contexts. You may be interested in available resources around: "Interconnections Between Intimate Partner Violence, Family Planning, and Gender Norms: Evidence from Multi-Country DHS Data"; "Intimate Partner Violence and Contraceptive Discontinuation in Kenya", and "Reproductive Coercion, Partner Violence, and Family Planning Use" (at URL below).
  • Examined linkages between FP and IPV across the life course: Life course theory (LCT) illuminates the roles of: life-span development; agency; time and place; timing; and linked lives. LCT can allow researchers and practitioners to explore why, where, how, and when FP and IPV intersect and overlap, as well as who and what influences FP and IPV experiences and related priorities, needs, and preferences. You may be interested in available resources around: "A Life Course Understanding of Domestic and Intimate Partner Violence in Ghana", "The First-Time Parent LifeStage", and "Gender Norms as Health Harms: Reclaiming a Life Course Perspective on Reproductive Health and Rights (at URL below).
  • Examined SBC theories and approaches that can be applied to integrated FP/IPV programming: Much of FP and/or IPV programming focuses on the individual, household, service delivery, and community levels. However, FP and IPV experiences are also shaped and influenced by factors at the societal or structural level, such as laws and policies.  Some relevant social and structural theories and models are: the Social Determinants of Health Framework, Structuration Theory, Intersectionality, and the Theory of Gender and Power. You may be interested in available resources around: "The Role of Theory in Understanding and Responding to the Correlates of Family Planning and Intimate Partner Violence: Focus on Structural Theories", "Family Planning and Intimate Partner Violence Linkages: Gender Theories Shine the Light", and "Applying Theory to Practice: The Counseling Husbands and Wives to Achieve Reproductive Health and Marital Equity 2 (CHARM2) Intervention" (at URL below).
  • Explored programmatic approaches that address FP and IPV in an integrated way across diverse contexts: Human-centred design (HCD), audience segmentation, and behavioural economics (BE) are among the strategies being used to:
    • Break taboos and shift gender and other social norms through SBC approaches such as community engagement;
    • Facilitate clear, strong links to healthcare and other social services;
    • Focus on relationships at different levels of the socio-ecological model (e.g., between clients and healthcare providers), taking into consideration the life course;
    • Use gender synchronisation to promote healthy, equitable relationships and balance power dynamics;
    • Explore multi-sectoral links, such as education and economic empowerment; and
    • Connect and build on programme strategies and activities in mutually reinforcing ways.

    You may be interested in available resources around: "Improving Program Outcomes in Family Planning and Intimate Partner Violence Across the Life Course", "Integrating Gender-Based Violence and Health through Integrated Outreach: Cox's Bazar, Bangladesh", "SBC Spotlight: Human-Centered Design", "SBC Spotlight: Audience Segmentation", and "SBC Spotlight: Behavioral Economics" (at URL below).

  • Underscored opportunities to further advance integrated FP/IPV research and practice, including the following sample recommendations:
    • Coordination and engagement: Deepen partnerships with impacted individuals (e.g., survivors of IPV) with lived experience at the intersection of FP and IPV.
    • Measurement: Improve identification and measurement of gender and other social norms related to FP and IPV.
    • Research: Broaden and deepen understanding of multi-level drivers of FP/IPV linkages across the socio-ecological model and effective strategies to influence them.
    • Implementation: Use SBC approaches such as HCD, audience segmentation, and BE, and share learnings on their application and impact.
Publication Date
Languages

English, French, Spanish (main technical brief only)

Number of Pages

14 (main technical brief)

Source

Seeking Breakthroughs in SBC: Technical Brief [PDF] - sourced from Breakthrough ACTION Moments, Issue 15, August 2022. Image credit: Anjala Kanesathasan, Evidence to Action (E2A) project, from a consultation YouTube video