Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Ready or Not

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Implemented by the Nigeria-based Communicating for Change (CfC), 'Ready or Not' - Voices of Urban Nigerian Youth - is a Nigerian radio drama series that deals with developmental youth issues such as the state of the education system, institutionalised corruption, and crime.
Communication Strategies

At a retreat in November 1999, the writers of the series sketched out the drama's scenarios and created a group of youth characters. The first 26 episodes produced were issue-led, and covered such topics as education under-funding/ malpractice, drug abuse, inter-tribal conflict, unemployment, and the environment. As the audience became familiar with Ready or Not, their personal trials and tribulations become more pivotal in expressing the message, and the series become more character-led. 'Ready or Not' went on air April 1 2000.

Building on what the organisers have called the impressive reception of Ready or Not, the organisers launched the Hausa version of the programme in Abuja, Nigeria on August 16 2000. The Hausa series, 'Ka Shiriya Ko A'a', like its English version, showcased Nigerian youth and their perception of the nation's development needs. Ka Shiriya Ko A'A has, as of this writing, aired on 9 radio stations in the north; Hausa-speaking countries such as Mali, Chad, and Niger will receive the series via PANOS, a radio network based in Mali.

Development Issues

Youth.

Partners

Rockefeller Foundation, Ford Foundation, Communicating for Change (CfC).

Sources